I work with people and companies that are hell-bent on improving the lives of the individual … and that keeps coming down to platforms, data and the trust in that data - often starting with who’s data is it - what can we do with it and why?
I put the human back into the center of thinking, through translation …. marketing to sales, tech to business, business to customer, idea to value … society lives on islands of expertise that speak very different languages and too often meaning is lost in conversation between those islands. I interpret using the vocabulary of people to bring common understanding between the parties.
CustomerTech, CustomerCentricity, AdBlocking, VRM, GDPR, FutureofWork … just some of the hot topics that are talked about in business, but often from only one perspective. To truly understand and release the value, both sides of the equation need to be explored, understood and acted on.
Extensive, international experience. Proven track record in developing, marketing, selling and delivering real world business solutions to large and small enterprises alike. Effective in mature established companies and fast growth ‘start up’ environments. Keen eye on the future, feet firmly in the present.
People and their needs first - all else follows.
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