Horace again …

🔗 Does Apple’s AI Opportunity Outweigh Component Cost Inflation?

Unlike many of its peers, Apple isn’t in the race to win AI benchmarks or translate those gains into tangible financial gains. It just needs those features to change behavior and pave the way for healthier services revenue.

🍎 is not playing ‘our’ game - except for ‘announcements’ that for whatever reason they have decided to join. They clearly do not know how to play it and are losing. Badly.


Horace … 🔗 iPhone only Smartphone to Grow in China this January

Clearly 🍎 has lost the plot.


House votes to rescind Trump’s Canada tariffs (🍎📰)

Dear Mark Don’t blink. Don’t trust them. Hold your course.


🔗 The world heard JD Vance being booed at the Olympics. Except for viewers in the US (🍎📰 - but it’s The Grauniad - so not hard to find)

So glad that the US supports free speech.


We were pleased to see the Mac install base reach another all-time high, with nearly half of customers who purchased a Mac being new to the product.

💬 "Tim 🍎"

🤯


Dear 🍎

No.

Just No.

CleanShot 2026-01-30 at 12.26.38@2x.

Here’s a clever thing that I noticed last night about 🍎📺 .. you watch and something critical was said - and you missed it. You wind back 10 - 20 seconds - it plays again .. with temporary subtitles - that then fade away - brilliant.


Right then - which end of the sentence is true❓

Image grabbed from 🍎News


🔗 Trump warns U.S. “armada” heading to Iran; death toll in protest crackdown tops 5,000 - NBC News 🍎 News

Sharing - because I am trying to work out how many armadas can despatch in one go. Any ideas❓


Dear 🍎

Thank you for highlighting that this post was generated by AI. It’s a step. A small step - but nonetheless - a step.

Now - for the next act - how about …

(click through to see the comments for your starter pack)