? Organisations
💬🏢 I often reference Brand’s ‘Pace Layers’ when attempting to reconcile ’the speed of tech’ with the ‘speed of government’. It helps.
💬🏢 Written a while back and even more relevant today.
**Extension thought:**The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.
🏢 I recently posted about ’🔗 Software As A Sandwich’ which I offer as a start to an extended thought on Ton’s post 🔗 Favorited Headless Everything For Personal AI
(Yes - I do need to write more about this and where the connection is.)
Going headless means removing the viewer, and using the output of queries directly programmatically. Combined with how I see the arch of generative AI bending significantly towards deterministic code, I look forward to the type of things people come up with. Not their tools, but what they come up with. Because the path to scale of these things imo is not adopting or buying what someone else made, but adopting what someone else came up with conceptually and creating your own local version.
💬🏢 It’s not easy … got the t-shirt and everything … but I am sure that the other way is not right. Then again, different for the sake of different is even worse. You know what I’m talkin’ about❗️
🏢 He’s treading in ‘Chasm’ territory - so of course it all makes sense. Another future post?
The second circle is out of your direct control, and it’s tempting to ignore it. But the second circle unlocks the change you seek to make.
🏢 I will fold this into a large piece soon - but the threads within reminded me of my thinking around ‘the gaps between the boxes’ - which I touched on in 🖇️ this newsletter but starting to think that it needs its own post.
You (Should) Say Goodbye - I (Definitely) Say Hello
A short (ish) reminder of the ongoing and necessary shift from old marketing principles that evolved when the vendor was in charge to new principles - which focus on engagement and experience - because the customer is now in charge.
🔗 Engagement Platforms as Coherence Infrastructure
A slight restructure of this post - and so a reissue.