? Organisations
Thanks to AI, the cost of code has definitely reduced recently. By a lot.
But people don’t buy code. They buy solutions. Code is never the solution.
Back On To Content Again.
Chris Lockhead posted 🔗 this on LinkedIN
It’s LinkedIn oatmeal.
Chris is right, so I replied:
Content is homogenous, undifferentiated and fully interchangeable with any other content - like any other ‘grain’ that sits in a silo.
- Can you really tell one grain of wheat from another?
- Is your post/comment really interchangeable with every one else’s?
If so - content it is. If not - guess what - it is not content. So don’t call it content.
Content is a horrible, generic, cheap, ‘anything will do’ kind of word and so - like a grain of wheat - any individual piece of ‘content’ has no value. The value is in the total silo.
It is also important to know that it is in the best interests of the ‘buyers’ (I use the term loosely) of our sweat, labour, thought and time to create our IP - to keep their costs down. So, content is what THEY will continue to call it. Don’t fall into that trap.
Our costs are not kept down. Our net earnings do suffer. They are suffering badly.
Oh - and a quick reminder - been saying this for years. As have others - like 🖇️ Will Arnett talking to Dana Gould
C3 Ain't What It Used To Be - More Rebrands than ~~Facebook~~ Meta.
C3.AI, founded by tech industry veteran Thomas Siebel, is in talks to merge with privately held startup Automation Anywhere being reported by The Information.
Which got me to thinking - C3 is a dot ‘ai’? When did that happen?
Its All About Execution - The Business One - Not The Political One.
Despite numerous ideas and strategies for improving productivity in New Zealand, the decline continues and a significant gap remains in effective execution. Is it cultural?
💬 content = slop. END OF.
But if you present me an essay, book, article, video, pithy comment, observation, slice of humour .. that broadens my mind, my thinking or entertains me .. I’m all over it.
Cannot wait for the filters to arrive. To allow me to train my AI to throw content into the trash.
Stop Calling It Content

Content is a non differentiated, horrible, generic, cheap, replaceable kind of word.
Content is stored in silos - with grains and other commodities.
Content has minimal value.
Get The Full List of The Articles 🖇️🔎 Hand Crafted With Love
🔗🔎 You know how I hate that word ‘content’ .. it’s getting worse.
