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💬 John Philpin

A Public Journal

💬🏢🕋 People - Process - THEN - Technology

💬🏢 I often reference Brand’s ‘Pace Layers’ when attempting to reconcile ‘the speed of tech’ with the ‘speed of government’. It helps.

💬🏢 Written a while back and even more relevant today.

**Extension thought:**The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.

👁️ The only surprise here is that someone, somewhere is taking this on.

📸 Does it still count as ‘Fish and Chips'❓

🖥️ This would go a long way towards solving a lot of the challenges that the non tech world faces with the tech that the tech world delivers …

🔗 Try it in the Car

The collective we that make software don’t seem to check these things anymore, and it shows. Try your software in the world sometime: borrow a friend’s old tablet, go to the library and use the computer there, and give yourself a deadline to finish your task and consequences if you fail. You might be surprised how many problems are made obvious by the experience.

💬 Matthew Lyon

Thank you sir.

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