🏢 Interesting to read this today, because I have been writing similar things myself - albeit from a different angle. The words will be published soon and I will return and link later.
Your website is no longer just a destination. It’s a source. It’s the canonical, structured, well-maintained origin point from which your message gets picked up, interpreted, summarized, and carried elsewhere. The better that source material is, the better it travels.
Think of it this way: Your website used to be the store. Now, it’s also the warehouse. And the warehouse needs to be organized well enough that anyone (human or machine) can find what they need, understand what it means, and carry it somewhere else without losing the plot.
💬 Tim Chambers
🔗 Websites As Canonical Sources, Not Just Destinations.
The problem of course is that to be both a warehouse and a store is a very tall order - not impossible, but certainly not easy - because you need clarity on what you’re doing and why.
The website exposes whether you have it - and if you don’t - I’ll bet a pound to a penny that your web site designer/developer won’t.
That’s why we start at the opposite end - where
