Sometimes I just forget what I have in my quiver.
Marketing sells when the salesperson is not there.

Some commentary for a change. Just spotted a version of this on LinkedIN and tracked it back to the source - Rosie Hatton. Like us all - I do spot a lot of frameworks that I look at move on and never go back to. This one is different. So sharing. Nicely done - and very appropriate for 2026. Thank you Rosie.
Seems to have been floating around LinkedIN since the middle of May - but no clarity on how to credit. Still truth in humour?
💬 - via Gruber.
Let me actually render it and check pixel colors rather than just eyeball the source.
Dear Claude - how exactly would you ‘eyeball the source’ ?
Asking for a friend.
Coming to a computer near you in 6 days time.
For free.
🔗📼 Looks like it was produced by Automattic .. or maybe Matt himself
A Snicklecast
Apologies for the interruption. Over the next couple of weeks there will be two new episodes. Subscribe here or follow along wherever you get your podcasts.
Personality and charisma aside (and much as I rooted for Starmer — he’s dull as ditchwater and lacks direction - even conviction), I do still wonder whether another seven years (nine total, matching Burnham’s run in Manchester) would have made a difference. We’ll never know. But when the opposition spends fourteen years (or ten, depending how you count) destroying the country, it will take more than two to fix it.
The Dems in the US might take heed - Tяump and his Аппаратчик have done worse, in far less time.
Entropy is always more efficient than repair.
I will forever be thankful that, somehow, I had the inkling to tell Om how good his recent writing was, before he told me his health was in such dire straits. Don’t hold back on telling people they made something you love or admire. Om himself was remarkably generous in that regard.
… Gruber - I think.
🔗 Scan More than 60 Million Stars in the Most Detailed Photo of the Milky Way Ever Taken - Colossal - another ‘when art meets science’ from Colossal … this one all about the Milky Way - and I know we have some astronomers and space physicists in here.
Crucial Track 🎵 July 1, 2026
"Life Is a Long Song" by Jethro Tull
I wrote something recently - a friend wrote back “your on song John” and my mind instantly jumped back in time 55 years and this has been ear worming me ever since. It’s not even about what he wrote.
🖋️ A Thought For Every Day
The people who shaped you probably have no idea they did - the people who shape you probably have no idea they do.
📺 I just finished watching 🔗 Shining Girls. Most excellent and no idea how I have not seen this before given that it dates back to 2022.
★★★★

I heard it on Lockhead’s ‘Category Pirates’.
Knowledge is a Commodity - Wisdom is not.
💬 Ray Wang
One of the many reasons why PHI⑊PIN and the Systems of Engagement we build for The Age of Experience uses the DIKIWI framework.
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The podcast typically works for me - depending on the guest. But they just disappeared down the ‘what the socialists don’t get’ rabbit hole and just totally lost me - so I switched them off. I might try it again later.
Another Johnism from the past that leans into this story.
Knowledge is a Commodity - Wisdom is not.
💬 Ray Wang
One of the many reasons why PHI⑊PIN and the Systems of Engagement we build for The Age of Experience uses the DIKIWI framework.
The Internet has none of those evil things. All of them are layers above. To reinvent the Internet at this point is like to reinvent the Earth. Not a good idea. But reinventing, or turning inside out the assholes that have fucked it up is a good idea.
💬 Doc Searls
Business is still trying to prove Newton works everywhere.
For 300 years, Newton’s rules worked perfectly. Then Einstein broke physics in half. Your marketing systems just hit the same wall.
Today marks the 150th anniversary of the Battle of the Little Bighorn in 1876, when Lieutenant Colonel George Armstrong Custer, who led the 7th Cavalry, lost his entire command to Lakota warriors after falling on them unexpectedly in their own territory. The only army survivor of the battle was a horse, Comanche, who became the 7th Cavalry’s mascot, trotted out draped in ceremonial black for years after the event itself.
💬 Heather Cox Richardson
I watched 🎥 Little Big Man at the time. (In case you are wondering - ★★★★) - but it just occurred to me that at that point the film was about history from 94 years prior.
Today that would be equivalent to watching a movie about an historical event in 1932. Choices would include;
- the lowest point in the Great Depression when unemployment was 25% and millions lost their life savings.
- the election of Roosevelt.
- the beginning of the end of prohibition.
- hoover forcibly 🔗📼 emptying vet camps
They all seem a lot closer to present time than Little Big Man did in 1970.
Getting older or history rhyming at a faster pace?