Unless you have been asleep at the wheel, living under a rock or only born yesterday - you know this graphic.

You might not know this one

Then again it would not surprise me at all if I have it backwards - and it is I that resides under said rock ( 🖇️ it happens a lot ) … by not recognising the ‘cube matrix’.

This all came to mind when I was chatting with Andrew Mayfield a couple of weeks ago who at one point in the conversation compared software to sandwiches - in someways redefining SAAS❓

Software As A Sandwich

.. he said 🔗 and then wrote about in a post. It’s a good post .. and very true - but my next job was to merge these two ideas - because as we all know 🖇️ Life Is A Remix.

First Job - define the three by three grid and decide on the axes.

Where I am so far …

And of course were I to classify what kind of ‘sandwich’ drove the development of this particular graphic - I would say ‘The Garden’.

It is clearly not right - but neither is it wrong. I will continue to noodle and welcome any and all insights and contributions.

BTW - it was writing this post that brought up 🖇️ this joke - because I have this thought that ‘the demo’ industry will benefit enormously from vibe coding.

The software and products we are building definitely utilises AI - but the AI is being managed by real developers. Unlike say my web site at 🖇️ Philpin.com - which is all me vibing with Claude and is way better than I have ever achieved in the past using Wordpress - but even before being finished it is on its third iteration as I learn and unpack what Claude is actually doing when left to its own devices.

Bottom line - it clearly believes that more lines of code than less is the metric!

I watched it because it’s Jason .. sad that he keeps making the same movie .. even sadder is that I keep watching them.

Good action movie. GREAT Soundtrack.

I was in the late 80s that I set up Fractal Communications in the UK. It never happened and instead headed west - and a whole new world started up for me. BUT - the idea of fractal communications stayed with me. My early years saw social handles like fractals - eg over on Twitter - when it was good. If I was a little late to the network and it was taken - fractallion. I have presented on what I mean by it and how it works countless times. But life continued to move and it was never turned into the business I envisaged.

Fast Forward to 2026 and I find myself constantly ideating how best to package and present this new service we are developing. I can see it. I can feel it - but as my manager (Jax) oft' says to me - use less words - get clearer … its as if she is sitting in on conversations that I have with others. (I suffer a sever case of Cobbler’s children.)

This afternoon I picked up a collection of hand off docs that I keep after Claude conversations .. dropped them in a new project to strat again and in amongst its first pass of the docs …

This is the architecture. It’s fractal, not sequential.

I had not ever referenced the idea of fractal to Claude in the past. But it’s not a wrong thought.