🖋️ LongForm
Software As A Sandwich
From an orginal idea of Andrew Mayfield . When he first mentioned it in a conversation, my mind took a turn. Finally I am at the first (of many I hope) iterations. Let me know your thoughts.
The Beekeeper, 2024 - ★★
I watched it because it’s Jason .. sad that he keeps making the same movie .. even sadder is that I keep watching them.
📺 Hijack ★★ 🚧
Originally Published: August 7th, 2024
Updated: April 3rd, 2026
In 2024 I originally wrote:
What’s not to love about Idris? Ok well not always, but this surprisingly worked.
Well - at least until the final episode.
Just finished the second series - and the fact it took us so many months to work through it speaks volumes. And when I say work … I mean work.
🎥 Nobody 2, 2025 ★★
Not as good as Nobody - but then Nobody caught me out - where as Nobody 2 was - well ... Nobody 2. Colin Hanks looks so much like his Dad. Sharon Stone looked nothing like Sharon Stone - and yet was. The whole film was way better than any of Chevy's vacation movies - and the set up for the final action scene was lifted straight out of The A Team - and just as much fun.
It's Fractal
Reflections on fractal communications - a very old idea - and its cropping up again as I am developing a very new idea - and even I hadn’t connected the dots.
🎥 Peaky Blinders: The Immortal Man, 2026 - ★★
This is a film - not a show and so lacked .. a lot. It also requires the watching of the magnificent series that preceded it to really get it. So yes … enjoyed, but if you haven’t seen the shows … don’t bother and if you have, you will be disappointed.
.. and very glad I missed it in the Theaters.
The star rating might seem harsh - it seemed that way - even to me - but this is a good example of how a normalised rating system can help you - dear reader - get better clarity on the 'why'. To cut to the chase - I did enjoy it - any film that sits with 2 or more stars in here are worth watches - but at this level - a lot of caveats.
➕
★★★★★ So Good - A personal favourite
★★★★☆ Excellent - well worth a watch
★★★☆☆ Enjoyed - recommend
★★☆☆☆ Not Bad - BUT - only a 'kinda' recommendation - with (many?) caveats
★☆☆☆☆ Not for me
Similar Thinking. Different Thoughts.
The post opens with a position on SaaS platforms moving towards context-as-a-service (CaaS) from Scott Brinker. I question marketing strategies for the ;age of experience’ - built on outdated systems from the ‘age of reason’. (Not to mention that Caas is to my mind up an entirely different pole.)
My Wiki is Really Coming Together
Significant progress made on my Structured Thought Wiki thanks to Claude - transforming it from numerous stubs into a more complete site with 193 pages, aided by Claude’s contributions in both content and design.
You (Should) Say Goodbye - I (Definitely) Say Hello
A short (ish) reminder of the ongoing and necessary shift from old marketing principles that evolved when the vendor was in charge to new principles - which focus on engagement and experience - because the customer is now in charge.
I Agree With ‘The Call’. I Totally Disagree With What That Means
As a regular reader of Scott’s newsletter, I opened this one in eager anticipation because he seemed to be making the same observations as I have been over the last couple of years … but I was wrong.
🔗 Engagement Platforms as Coherence Infrastructure
A slight restructure of this post - and so a reissue.
Chris Best, CEO of Substack Wrote To Me
A security incident at Substack resulted in unauthorised access to users' email addresses and limited data, prompting an apology and assurance of improved protections. Before we get to that though - I have a couple of questions. Well one actually.
Pace Layers - Redux
Climbing the ‘pace layers’ leads to fewer and more specialized sources of information.
How Early Adopters Fall Behind
My thesis : In the late 80s, the slow adoption of computers and email outside of Oracle whilst annoying (at least to me) - also resulted in the fast adoption in the PC revolution - that Oracle was totally unprepared for and was left behind on.