Similar Thinking. Different Thoughts.
The post opens with a position on SaaS platforms moving towards context-as-a-service (CaaS) from Scott Brinker. I question marketing strategies for the ;age of experience’ - built on outdated systems from the ‘age of reason’. (Not to mention that Caas is to my mind up an entirely different pole.)
I’ve been hypothesizing that the next iteration of great SaaS platforms could evolve toward context-as-a-service (CaaS)
Whilst I find that we seem to be on a similar journey with thought … on this we differ
Meanwhile - one of my ‘graphics under development’ .. this one talking about ‘forgetting’ the 4Ps and start thinking 4Es - that I most recently talked about 🖇️ here.
Bottom line - we keep talking about change - radical change - and yet for some reason - our thinking is not radical - witness that we keep building ‘systems of experience’ on ‘systems of record’ infrastructure.
… and we wonder why it’s not working?