I’ve been hypothesizing that the next iteration of great SaaS platforms could evolve toward context-as-a-service (CaaS)
Whilst I find that we seem to be on a similar journey with thought … on this we differ
Meanwhile - one of my ‘graphics under development’ .. this one talking about ‘forgetting’ the 4Ps and start thinking 4Es - that I most recently talked about 🖇️ here.
Bottom line - we keep talking about change - radical change - and yet for some reason - our thinking is not radical - witness that we keep building ‘systems of experience’ on ‘systems of record’ infrastructure.
… and we wonder why it’s not working?