💬🏢 To be declared a category king .. you need to be taking 70 percent - ish of all revenue and profits of said category. If nobody in a category is making a profit does that mean there is no category king❓Wondering on behalf of Sam, Dario et al.

💬🏢 That still doesn’t mean free - which is where I think people get confused. And for an extended thought ‘free’ is too often measured in not spending money. Associate your time with money and you start to realise how much free costs.

💬🏢 Don’t just ‘Think Different’. Be Different.

💬🏢 I often reference Brand’s ‘Pace Layers’ when attempting to reconcile ‘the speed of tech’ with the ‘speed of government’. It helps.

💬🏢 Written a while back and even more relevant today.

**Extension thought:**The ‘buyer’s journey’ is not the same as the ‘customer’s journey’ and both are totally different to whatever sales process that someone in your business has mapped out.

💬🏢 It’s not easy … got the t-shirt and everything … but I am sure that the other way is not right. Then again, different for the sake of different is even worse. You know what I’m talkin’ about❗️