๐Ÿ”— Evan Shapiro:

‘The Creator Economy’ is over and ‘The Affinity Economy’ is here.

I don’t live in the โ€˜xyz economyโ€™ worlds - ๐Ÿ–‡๏ธ far too many to keep track of. BUT for a while now I have been talking and writing about the global movement from โ€˜Systems of Recordโ€™ to โ€˜Systems of Engagementโ€™ - and the need for people and businesses to not throw away all of their systems and โ€˜drop in a new stackโ€™ - but rather to start to think differently about what they already have and how to use that to โ€˜engage for the futureโ€™ and not โ€˜broadcast historyโ€™.

On that we seem to be aligned.


โ€˜Contentโ€™ is homogenous undifferentiated fodder that is poured into silos with pricing you would expect from any interchangeable commodity .. if that describes your writing, it might explain why nobody values it.

๐Ÿ’ฌ ME

(๐Ÿ–‡๏ธ๐Ÿ”Ž Just in case you missed all the other similar utterances I have made along these lines on this blog.)


๐Ÿ–‹๏ธ What Are These 'Systems of Engagement' Of Which You Speak?

Stop your focus on record-keeping and command-and-control systems. They are history. They are and always were. The future is โ€˜Engagementโ€™. BUT - where are those systems?


๐Ÿ“บ Finished watching Season 2 of ๐Ÿ”— Sugar last night and every bit as good as ๐Ÿ–‡๏ธthe first series. Don’t miss it. โ˜…โ˜…โ˜…โ˜…


The Apple Vision Pro is a failed dead/dud product

๐Ÿ’ฌ Too many people - who should know better.

๐Ÿ–‡๏ธ Such as Wired back in 2023 - which I always rail against if I have a spare moment.

This is why โ€ฆ

๐Ÿ”— Apple Vision Pro in Surgery: Asymco


๐Ÿ‘๏ธ Heh @AndySylvester - look what I just ๐Ÿ–‡๏ธ rediscovered โ—๏ธ


Turns out Ted thinks about content ๐Ÿ–‡๏ธ๐Ÿ”Ž the same way I do.

๐Ÿ”— Who knew?

Pretty sure I did - but never seen him speak directly to the issue.


๐Ÿ”— Zeldman

The instant a business guy uses a sports metaphor to make his most important strategic point, I am lost. If you want me to understand your business idea, try wrapping it in Wendy Carlosโ€™s secrets of synthesis or quotations by Orson Welles or the punchline to an old joke.

๐Ÿ’ฌ Jeffrey Zeldman

Another ‘life truth’.

It gets even worse when the sport is only played in one country and the metaphor attempts to cross the ocean … and yet - even I am on occasions - guilty.

I am looking at you โ€˜๐Ÿ–‡๏ธ playbookโ€™.


I allow it because the original meaning of the term is even older than the USA - let alone ‘American Football’ - and yes I made that discovery was made years after I started using the term - but I’ll still take it ๐Ÿ˜‰.


๐ŸŽฅ Watched ๐Ÿ”— Death on the Nile ( โ˜…โ˜…โ˜… ) over the weekend. Hadn’t I watched it before? Yes of course - but not this one. Another one. I know you know the story - it’s nearly 100 years old so of course you do - just interesting to see the ensemble cast in a murder mystery based on a book written by the inventor of the ensemble cast in a murder mystery - all the way down to the end scene where what ever is left of the cast are stood in a room with the worlds greatest detective reveals the dastardly culprit.

You’ve seen the scene so many times - mainly in films and shows that are NOT Ms. Christie stories. ย 

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๐ŸŽฅ I watched ๐Ÿ”— Rumble in the Bronx years ago and just watched it again last night - โ˜…โ˜…โ˜… - not for the acting - can I give negative starsโ“ But absolutely for Jackie Chan’s fight choreography - amazing.

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๐Ÿ“บ Finished watching: ๐Ÿ”— Unfamiliar Season 1: โ˜…โ˜…โ˜… for the second time last night. Not that it particulalrly deserved a second viewing - but clearly it didn’t not! First time just me, This time Jax wanted to watch and I had no objection. Not a bad story at all.

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๐Ÿ‘๏ธ๐Ÿ—๏ธ ๐Ÿ–‡๏ธ Latest Iteration




Every ‘Differality’ I have ๐Ÿ–‡๏ธ๐Ÿ”Ž ever posted (these just on Micro.Blog) - and more - all put together in ๐Ÿ”—๐Ÿ“ผ a single SNL sketch - brilliant. ๐Ÿ˜‚

.. Also via ๐Ÿ”—Matt

ย 

If you are reading this post on my site, you will see that this link is rendered as an embedded video at the bottom of the post. (THANKYOU @rknightuk]. It will render just fine - unless the video owner wants you to watch it over on YouTube (and to be fair - there are very good reasons for that). If that happens, click on the link above and you will be taken to YouTube. The 'error' is only because the creator wants you to got to YouTube to watch it. That said - on rare occasions, it might actually be broken. If it is - sorry about that - try sending me an email and I will check if I made an error.

LATER (260711) - ๐Ÿ”—๐Ÿ“ผ more ‘differalities’. (Also SNL).



Some commentary for a change. Just spotted a version of this on LinkedIN and tracked it back to the source - Rosie Hatton. Like us all - I do spot a lot of frameworks that I look at move on and never go back to. This one is different. So sharing. Nicely done - and very appropriate for 2026. Thank you Rosie.

๐Ÿ”— More On The Framework Here



๐Ÿ“บ I just finished watching ๐Ÿ”— Shining Girls. Most excellent and no idea how I have not seen this before given that it dates back to 2022.

โ˜…โ˜…โ˜…โ˜…

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๐Ÿ–‡๏ธ You Can’t Scale Conviction

Business is still trying to prove Newton works everywhere.

For 300 years, Newton’s rules worked perfectly. Then Einstein broke physics in half. Your marketing systems just hit the same wall.


๐Ÿ“บ Watched ๐Ÿ”— I Will Find You. Said it before, say it again - Harlan does bad, good and great shows based on his books. This one easily sits in a ‘3’ and at times hit ‘4’. All the usual twists and turns - including the big one at the end. Like he does.

โ˜…โ˜…โ˜… in the end.

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๐ŸŽฅ I touched on this in an ๐Ÿ–‡๏ธ earlier post. ๐Ÿ”— Outcome โ€ฆ Yeah โ€ฆ Nah Nah Nah.

I have tried it. Final effort was earlier tonight. Sorry Keanu โ€ฆ โ˜…

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Earlier I wrote ๐Ÿ–‡๏ธ this - after reading ๐Ÿ”— this from Alex Hyett who in turn referenced ๐Ÿ”— this from Brennan Day. It all came after seeing a post in my feeds from ๐Ÿ”— Ton Zylstra

๐Ÿ’ก**I was Inspired. **

If you are keeping up, you will know that I have been wrestling with Web Mentions off and on for nigh on 8โ“years.

Q - can that really be right?

A - apparently yes according to Mars Edit ….

As of today - no longer. I am ready and able to receive web mentions.

Now - a little like Alex - I need proof - so here I am.

I’m also just a guy, standing in front of the internet, asking it to show him.