It's Fractal

I was in the late 80s that I set up Fractal Communications in the UK. It never happened and instead headed west - and a whole new world started up for me. BUT - the idea of fractal communications stayed with me. My early years saw social handles like fractals - eg over on Twitter - when it was good. If I was a little late to the network and it was taken - fractallion. I have presented on what I mean by it and how it works countless times. But life continued to move and it was never turned into the business I envisaged.

Fast Forward to 2026 and I find myself constantly ideating how best to package and present this new service we are developing. I can see it. I can feel it - but as my manager (Jax) oft' says to me - use less words - get clearer … its as if she is sitting in on conversations that I have with others. (I suffer a sever case of Cobbler’s children.)

This afternoon I picked up a collection of hand off docs that I keep after Claude conversations .. dropped them in a new project to strat again and in amongst its first pass of the docs …

This is the architecture. It’s fractal, not sequential.

I had not ever referenced the idea of fractal to Claude in the past. But it’s not a wrong thought.