When Lockhead writes 🔗 this - I get it and makes sense around ‘category definition’ - my worry is something different:

Steve Hilton is running a parallel experiment in the California governor’s race.

💬 Christopher Lockhead

I hadn’t really heard of him either, so I turned to 🔗 Wikipedia

• Director of Strategy to David Cameron
• Hosted ‘The Next Revolution’ a weekly current affairs show for Fox News from 2017 to 2023
• Tried getting in to elected office in the UK - and lost to Michael Gove❗️
• Married to Rachel Whetstone (Google, Facebook, Uber comms) with a grandfather who founded a number of libertarian think tanks - including The Atlas Network

Careful what you wish for California - and definitely who you vote for. I mean Cameron worked out so well for the UK. Right?

🚧 I will probably be back with more on this.