🔗 How Long Can the Apple TV+ Experiment Sputter On?
🔗 Apple Losing Over $1 Billion A Year On Streaming
And still they don’t get it.
In business there is a concept called channel attribution where they try to tie the expenses of email, social, web site, collateral, inside sales, field sales …. You name it .. to sales - and then leaders of those departments attempt to win more budget for their channel because that channel will give the best ROI. #Bollocks
Back in ’96 a little company started up - its intention was to be the solution to omni channel attribution. Bought by Adobe 15 years later to continue to do that. It doesn’t but that’s an altogether different story. Today, the likes of Gartner even maintain a category called multi touch attribution it’s big - and still doesn’t answer the question.
But - back to Apple. The thing that both those pieces up there are going on about is meaningless and strikes me more as ‘reverse Channel attribution’. In this model they are trying to work out what revenue contribution to the mothership each channel (streaming in this case) is responsible for and whether it is profitable. I am far from convinced Apple thinks this way. In face they barely even break out their hardware, much less something like streaming. (That said - if anyone really wants to get into the down and dirty look no further than [Horace Dediu])(https://www.asymco.com) - but I digress.
IF that was even a concern of Apple’s do you think they wouldn’t have been doing something about it? I could go on - but will resist - because @gruber said it best.
How much did Apple “lose” on electricity bills last year?
