👤 PeopleFirst
Postscript : Ad Tracking
Are we winning? Well a whole lot more than we might have been pre-internet.
Ad blockers are used by some 25% of internet users in 2019. In real terms, this means that 25% of internet advertising that uses trackers will not reach their intended audience. (It’s quite a bit more complicated than that, but the point is that somehow the word got out that people were being tracked and it was those pesky Ads doing all the tracking - enter Adblocking and so an industry was born and an ‘arms race’ ensued.)
The peak of the internet searching for the term ‘Ad blocker’ was September 2015.
Me - I call it ‘tracker blocking’. There are sites that allow advertising and do not track. Ad blockers don’t work there - because there is no tracking to be blocked.
But there is no escape that at one point people were increasingly aware of ad blocking - what it was doing and most importantly - what it was doing to them. They got interested. And then it all fell away.
That's the mistake - we need to keep piling on. Keep reminding people what is going on.
A new design on the home page of my newsletter allows you to more quickly access and assess more of the stories before signing up.
I wonder if Douglas Rushkoff knows about this
”Find the others”
I’m trying Douglas. Early days … but it’s accelerating. When I do find them … they tend to sign up here.
”I don’t share because I have not yet found an identity and privacy respecting social media platform that matches my particular brand of gregarious reclusivity.”
Sometimes I think I need to work out how to explain surveillance capitalism, the Google and Facebook business models and the impact on society if it continues unfettered - without coming off as a total nut job / foil head / off the grid survivalist.
UK still ‘generations away’ from equality in top jobs, study shows.
Generations - and I’m not so sure Boris is going to do anything to accelerate that. (Even if he could.)
Capitalism is Dead.
... Long Live Capitalism.
Here’s a snippet from a long-form interview of Yvon Chouinard in Fast Company.
Question : In the past, you consulted with folks at large companies, such as Walmart, and came away not so convinced of their actual ability to pursue sustainability. If we’re looking to create a better version of capitalism, what do you think should be done with publicly traded companies?
There's A Gap
Over here I share a lot of Gaping Void's work. Hugh Macleod more often than not nails it. But this one needed a comment.
Boom! That’s the way it works, for anyone in the innovation or creative business. History decides what is 'art', history decides what is 'important' ...
Meanwhile, you’re just doing your job, you’re just showing up, trying to be a pro, you’re just trying to be a grownup, you’re just trying to get paid.
Hugh Mcleod - Gaping Void
Whilst I don’t disagree that 'history' decides what is important - Hugh of all people knows that 'history' is not neutral. An example would be that 'History' for the longest time did not recognize art that came from (say) Africa, because we 'superior' Westerners were writing off thousands and thousands of years of 'art' - because it didn't fit into our Western sensibilities and so classified the art into Natural History Museums.
People: Jeffrey
In a recent newsletter, I referenced a book; Everything I Know About Business I Learned from the Grateful Dead which unbeknownst to me was written by a friend of a friend. Turns out the two friends used to swap Grateful Dead stories and on reading my post this story came to mind. When I read the story, it seemed a perfect addition to my Travels Without Charley series - so please read on and enjoy the first 'guest post' in the series.
One favourite was about a concerned father and his 16 year old son.
People: Kevin
"Me? I'm from England ... you’ve heard of the 'Garden of England'?“
“I have - Kent right?”
“That’s the one - and every garden needs a compost heap - that’s the town I'm from, so my girlfriend and I sold everything we had, bought a couple of tickets and here we are.”
Take Three Words
I discovered the three words process only last year from Chris Brogan. It worked nicely for 2019, so I repeated the exercise for 2020. Since publishing the three words in my annual new year newsletter, a number of people have asked questions;
- where did the idea come from?
- what are the rules?
- can you tell me more about the process?
- is it ok to have four words?
etc etc
So first - not my idea. I got it from Chris Brogan - but I don’t think he started it. To fill in some gaps - this is what Chris has to say.
Apparently Joe B is now saying that miners should learn to code …
Should Coal Miners Learn To Code?
Is it me?
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A Message to Corporations â¦. something to think about as we enter the THIRD decade of this century.⣠â£â£ â£#peoplefirst ⣠â£#Me2B ⣠â£#changethegame ⣠â£#peoplecentric ⣠â£#futureofwork ⣠â£#peoplecenteredeconomy ⣠â£#peoplematter ⣠â£â£ â£
