@Casper (The Mattress Company) takes on the Internet

This from Fast Company.

It makes for an interesting read that I haven’t picked up anywhere else. A search of the article reveals 106 mentions of ‘Casper’ (the mattress company).

About 90% of what I know about Casper comes from the podcasting adverts I hear as a result of listening to @gruber @jdalrymple and others podcasters. This piece reveals an interesting, dark and seedy underbelly to the mattress industry.

A ‘couple’ of eye catching quotes;

”Casper approached Hales and offered to resume the relationship, on terms considerably more favorable to Hales, if Hales would agree to state a more positive opinion of Casper’s mattress on Sleepopolis. Hales refused.”

”In July 2017, a subsidiary of JAKK Media LLC acquired Sleepopolis.com. Casper provided financial support to allow JAKK Media to acquire Sleepopolis.”

”From the first days of the site’s new management, that thorn in Casper’s side–Derek’s damning yellow box, pointing prospective buyers to competitors–disappeared from Sleepopolis’s Casper review. In its place there appeared a green box, with a coupon linking straight to Casper.”

”Casper had finally hammered out the last, most troublesome kink in the yawning purchase funnel that lured ever more traffic to its billion-dollar online storefront. The company could indeed claim, as it did on its site, to have “the internet’s favorite mattress.”

It got me to wondering how true it all is … and if so - how their position and what they are doing synch with our favorite podcasters own principles.

Would welcome thoughts - even better - knowledge.


I learned a wrinkle of US passport rules: if you have less that three months of valid time on your passport, you can’t leave the country.

Stowe Boyd

New news to me! Then again I don’t have a US Passport but it does make me wonder what my country’s rules are.

now THAT is interesting - #Ulysses keywords show up as tags in the #Mac #Finder if the file is stored in iCloud or Dropbox


🎵 What do we consider is the average price for rock concert tickets these days - not a big name - stadium gig - more a mid name - 1200 standing room only gig?


What to Watch via @davepell

“When the Berlin Wall fell in 1989, there were 11 countries around the world with fences and walls. By 2016, 70 countries had built border fences and walls.”

Watch It Here


iOS Things just been made part of my world - though MacOS Things will have to wait, to understand if it is worth it. Is it really five times as good as the iOS App?


Why do I like the Guardian? Well, their sections match my interests … sport and soccer aside.


My photo of Vint Cerf at The People Centered Internet event supporting Puerto Rico this past Tuesday night is now featured in the Sunlit ‘discover gallery’.

#Cool


Who is interested in #Identity #LostIdentity #IdentityTheft ?

If you answered yes on any one … you might want to take a look at this

even better … please do share it into your networks.


Well - that’s a new one …. and not seen for a long long time …. i got an email alert AND an IOS alert at the same time to advise that the lates TestFlight build for Sunlit is available.

In case you are wondering …. Production Sunlit is available on the iTunes store now



According to Grammarly I set new personal ‘productivity’ and ‘vocabulary’ records last week. It’s the ‘productivity' term I wonder about - is edit - re-edit - re-edit …. really ‘productive’?


via @davepell

Trump signed his tariff order and the 11 remaining signatories of the TPP signed the America-free Trans-Pacific Partnership.

The new version suspends two dozen provisions that the U.S. had fought for but that the other countries had been reluctant to include.


Pretty sure I have shared this before … but it bears repeating …

Twitter - a stalking ground for the sanctimoniously self-righteous who love to second-guess, to leap to conclusions and be offended.

Stephen Fry


Data Is The New Oil

As I watch the emerging news surrounding MoviePass and how they are (note - not have …. despite the changes to their app) tracking their customers, I keep hearing ‘Data Is The New Oil'. It is not a new phrase and in fact as far as I can tell was coined by Clive Humby back in 2006 … but it struck me that if true (it isn’t and I really need to publish that post) then corporations obviously view people as vessels, silos, containers … whatever, but certainly not as people.


Thinking Allowed

This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. It’s a steady and slow WIP as I check each entry, so do please bear with me.


Time to reorganize (delete?) some of the RSS feeds in my Feedly. SixtyOne ‘news’ items in my ‘read now’ folder - twenty - and counting - of them all about Alexa laughing. #LOSE #FAIL


Watching the emerging crap surrounding MoviePass and I keep hearing ‘Data Is The New Oil'. It is not a new phrase, but it struck me that if true (it isn’t) then corporations obviously view people as vessels, silos, containers … whatever, but certainly not as people.


Definition of A Mellotron?

“A synthesizer in a drinks cabinet”

(Source unknown and the origianl video no longer available. 😞


This just in from @gapingvoid .. and I thought - you know - this is micro.blog. Shouldn’t we be asking hugh to get on board?