They say 'Home' is where you 'Hang Your Hat'

… but is it? When someone asks me ‘where I am from’ … I try to understand the question that is really being asked, because the context reveals many different answers.


👁️ Looks like the weather forecast on Monday was right.



Crucial Track 🎵 May 8, 2026

"Infected" by The The

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The first track of Matt’s second album left the speakers in my living room and arrived in my ears nearly forty years ago. I never looked back .. the power of this opening track hit me like a sledgehammer and does a stunning job of introducing the ‘tour de force’ that is the album.

Entry image

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It 'says' 

title (optional)

.. and whilst true - the relative outcomes of titled v untitled are different - and totally dependant on your reader of choice. I can't get away with thinking that 'Titled Posts' assume a certain level of entitlement whilst 'Untitled' fights for the scraps. And all of this aided and abetted by the 'Readers' we use. 

Time for a rebellion?



👁️ TIL a lot about something I did not know that I didn’t know and didn’t know that I needed to know.


👁️ The process continues.


👁️ I wonder if CrucialTracks RSS publishing mechanism is down❓


👁️ Clearly a while since I was here - bus stop not just gone - disappeared❗️


🔗 Don’t Fall for the Tucker Carlson Apology Tour

Exactly - and the rest of them - when they start theirs. (Coming soon to a local podcast soon.)


Crucial Track 🎵 May 7, 2026

"Fever (Adam Freeland Extended Remix) [Adam Freeland Master]" by Adam Freeland & Sarah Vaughan

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Cover? Mix? Do not know. First heard it 21 years ago .. been on the non existent mix tape of my life ever since. Give it a whirl.

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🔗 Daring Fireball: X, the Platform of Free Speech

Definitely looking forward to Gil’s ‘🔗 The Nerd Reich’.


👁️ Are you allowed to quote yourself❓

It’s not solvable by better ‘engagement’ frameworks alone - it needs actual power to be rebalanced.

💬 Me


🔗 2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe) – chiefmartec

🖇️ This has been getting silly for years - it would be so much more interesting if rather than an increasingly difficult image to read it was a dynamic data base that is actually useful.


🔗 Nilay on the Verge via 🔗 Tim Chambers

The publishing philosophy fits right in. (My bold)

A lot of audience discovery is people buying ads from Mark Zuckerberg, right? I would rather not give money to Mark Zuckerberg. I would rather spend money on journalists in our newsroom, which means the discovery problem, like can we solve it a different way?

💬 Nilay Patel

I’m not saying we’re going to get there tomorrow, but that is the vision, is to say our community exists in all these places in a way that is additive instead of constantly dividing our attention.”

💬 Nilay Patel


🔗 Phin Argofy | Adventures in Claude

I have a name. Phin Argofy.

💬 Phin Argofy

.. or at least that is the ‘entity’ that the post ascribes those words to.

In my O Level and A Levels (yes children - I am that old) I had a 4 inch (10cm or so) Grey bear that sat on my desk in all of my exams. He also went to University with me - but I don’t recall him sitting in those exams. Maybe by then I was ‘Too cool for Skool’?

His name … Xonindraale Phaerodipus .. haven’t thought about him for decades - and yet somehow Brad’s Assistant brought him to mind.

The name? Different story for another time.


The Missing Half of a Daily Planner

Finalist failed to stick first time around - but this time we have more time.


Crucial Track 🎵 May 6, 2026

"Woke Up This Morning" by A3

Listen on Apple Music

I watched the occasional Sopranos back in the day. But somehow it never stuck. Unlike the theme which has been in my Just Good Songs playlist since I discovered playlists. Such a powerful song. Never tire of it. Here’s to the next 29 years.

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👁️ Consider the source. Life isn’t what it used to be.


👁️ Who knows what the truth is in the ‘he said she said’ war of words - but how sad is it that I even have to write that.

Yes of course we never really know - except today we do.


🔗 Daring Fireball: Google Owns a Big Chunk of Anthropic

You know who you are. We were talking just today about this. Well - not this - but it all connects. Like always. Follow the money. Like always.