How Facebook got into a mess – and why it can’t get out of it

"How did we get into this preposterous mess? Answering this question requires an understanding of (among other things) the peculiar nature of digital technology, the ideology of Silicon Valley, the astonishing political naivety of Zuckerberg, the ethical tunnel vision of software engineers and – most important – the business model that has come to be known as “surveillance capitalism”."