🖋️ LongForm
Want to reduce the noice and just focus on things with a little more meat - the this category is for you. Like so much on this site we have a ‘WIP’ as i take some out - and put some in - but safe for at least starting in 2026.
A Reminder About ‘Content’
… because it’s getting worse.
A strategic thinker wouldn’t call it content.
Sorry - no idea who wrote that - not me - but definitely on pace with my thinking - which you will know that 🖇️🔍 I have written about this many times over the years.
To save the click through - in a nutshell …
As long as ‘we the creators’ fall into the trap of using low cost, homogenous, non-descript words like ‘content’ to describe our work, our soul, our passion, our beliefs then our work will continue to be viewed as ‘free - to - cheap - to - low - cost’, as ‘homogenized, non differentiated, interchangeable fodder’. Moreover, we then only have ourselves to blame and the resultant payment for your art, your thinking, your ideas, will continue to race to the bottom.
💬 John Philpin
And
It is not in the interests of any creator to allow that, so why allow their interests to define how we think?
💬 John Philpin
And
Content is a horrible, generic, cheap, ‘anything will do’ kind of word. Which is why ‘content’ has no value. It is also important to know that it is in the best interests of the buyers of our sweat, labour, thought and time to keep their price down. But our costs are not kept down. So our net earnings suffer. And they are suffering badly. And it has to start with you - the creator, because it isn’t in the interests of buyers to change their behaviour and vocabulary - ‘they’ want great work at no cost.
💬 John Philpin
So. What you going to do about it?
Carry-On, 2024 - ★★★

I like both actors - so despite the warnings of ‘the new diehard’ I ploughed ahead. it was a fine movie - but both actors have substantially better performances and films/shows on their cv.
My Three Words ..
I’ve been doing this every year since 2019. My 7th will be out in a few days time.
The History
2024 - substack.philpin.com/p/here-we…
Transform | Transition | Transcend (sic)
2023 - substack.philpin.com/p/its-tha…
Focus | Flexible | Fabulous
2022 - substack.philpin.com/p/take-th…
Clear | Closer | Choice
2021 - john.philpin.com/2021/01/0…
Transform | Transition | Transcend
2020 - substack.philpin.com/p/take-th…
Believe | Move | Ascend
2019 - substack.philpin.com/p/here-we…
Uncertain | Less | Different
Caveat
Caveat | The source of this post is a separate blog where I am experimenting with a new AI app we are building. In other words, for now, no guarantees of the veracity of the contents.
🎥 Juror #2, 2024 - ★★★★

It’s up there as one of his better ones - and like a lot of his better ones .. quiet, tight, personal.
Juror #2, 2024 - ★★★★

It’s up there as one of his better ones - and like a lot of his better ones .. quiet, tight, personal.
🎥 Wicked, 2024 - ★★

Against my better judgement .. decided to go see it. I’m sure it’s a fine movie - just not my cup of tea - but so many people I know kept telling me how great it was. Yeah no. At least for this bear.
Don’t hate me. Don’t tell me that missed something. I didn’t.
Wicked, 2024 - ★★

Against my better judgement .. decided to go see it. I’m sure it’s a fine movie - just not my cup of tea - but so many people I know kept telling me how great it was. Yeah no. At least for this bear.
Don’t hate me. Don’t tell me that missed something. I didn’t.
Winning
In my health fight over the past four years, my oncologist 🔗Pepe Sasso had five rules that he laid on me at the very beginning and kept pushing me every time I saw him - including just a couple of weeks ago. One of two things that I maintain is ‘my secret’. 🔗 This is the other.
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Exercise
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Diet/Nutrition to Maintain a Healthy Weight
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Positive Mental Attitude (the sail of opportunity is always open)
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Pain Management
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Good Sleep and Good Sleep Patterns
Thank You
I particularly want to say ‘thank you Jax’. I know how much you did .. do .. for me. No doubt in my mind that without you, I wouldn’t be here, not just your support, but my ears, my voice, your questions, your knowledge - without you - I wouldn’t know half of this village to begin with so I couldn’t have even done what I did without you.
Two other big shout outs to Pepe Sasso, my Radiation Oncologist and Rowan Jones, his lead nurse at the hospital I was at.
The diagnosis was severe, and there was no time to return to the USA or UK and start the process over. Pepe and Rowan were instrumental in my treatment, especially when Jax was told by another doctor to ‘prepare for the worst’, that it was too late for surgery and maybe - just maybe - he might be able to ‘give me more time’. Pepe and Rowan’s dedication and care made a significant difference as did their knowledge and skill. Not only that but Rowan introduced me to Alien Weaponry .. a Maori Metal band (I know!),
All this to say. Thank you. I couldn’t - and therefore wouldn’t - have made it without you. Thank you for your contribution to my life. I am alive, and grateful for every moment. Your actions and support have made all the difference.
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All our friends who stepped in to help take the load off Jax … Scott, Ramsey, Steve, Bernadette, Lauren, Noah, Sarah, Arran, Nix, Tosh and and and …
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All the unsung heroes in doctors and nurses in clinics, hospitals, chemo, oncology and radiology, not forgetting the staff that work the multi various scanning machines that I have been passed through multiples of time and the ‘Spatial Physicists’. YES .. spatial physicists - the science behind this process is extraordinary.
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Herne Bay Pharmacy who went out of their way to deliver things to the house, ‘wrangled’ things we needed and just went went out of their way to help - not like a ‘store’ at all.
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I lost count of all the Labtest nurses who kept pulling blood out of me - only very occasionally did I even feel it.
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The people at Farros and their team that made sure that the food I could eat got to me.
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My ‘CBD’ Doctor - Jax found him, organized him and got the prescriptions. (CBD for medical use in New Zealand is allowed - but the process was new and definitely not well understood
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Nigel - my ‘hearing’ consultant
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Philip - my gastro consultant
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Osama - my chemo consultant
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My ‘swallow’ consultant
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Kath - my physical therapist
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The many Ambulance drivers
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Lovenish and his team of drivers
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Shashank - at Apex who personally delivered and swapped out our rental car at the house.
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All the local restaurants that delivered food.
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Other local establishments that gave Jax quiet haven and a space to breathe - outside of our flat, particularly Ben at Jervois Wine Bar and Annabelle’s
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Milly’s Kitchen in Ponsonby - you would be surprised at what they could get their hands on to help Jax.
And oh so many more …like the construction guys outside on the road who had large areas cordoned off - but let us park ‘behind their tape’, so I didn’t have too far to walk to the car … (this at a time when I didn’t dare walk down the hill to the park in case I didn’t have the strength to walk back up the hill to get home!)
Thank you all.
🎥 Father Figures, 2017 - ★★★★

An older movie that I hadn’t heard of with an awesome cast… I was nervous .. but decided if it was going to be bad, we could always switch it off. We got to the end .. Owen plays Owen, Ed plays Steve Carrell and the rest did a good job … stellar .. no .. but waaaay better than I expected which prolly explains the 4 stars.
Father Figures, 2017 - ★★★★

An older movie that I hadn’t heard of with an awesome cast… I was nervous .. but decided if it was going to be bad, we could always switch it off. We got to the end .. Owen plays Owen, Ed plays Steve Carrell and the rest did a good job … stellar .. no .. but waaaay better than I expected which prolly explains the 4 stars.





