đď¸ LongForm
Want to reduce the noice and just focus on things with a little more meat - the this category is for you. Like so much on this site we have a ‘WIP’ as i take some out - and put some in - but safe for at least starting in 2026.
Double Digit Delivery

Though this Newsletter has been around intermittently for a few years now, I only harnessed it as a vehicle to share People First thinking in May of this year, Issue One going out on May 31st. Since the launch in May, readership has been steadily growing and judging by the emails received I have hit some nerves with some of the pieces. Definitely a good time to take stock and recap where we have got to.
Age And Your Chances Of Success
Albert-LĂĄszlĂł BarabĂĄsi

Alberto Laszlo Barabasi @ LinkedIN
Alberto is a pioneer in network science, Albert-LĂĄszlĂł BarabĂĄsi uncovers the hidden order behind complex systems.
My Thoughts
Excellent summary of how what we just assume to be the truth is bunkum. This applied to our assumptions about age. Bottom line - you are never too old
Rating
âď¸âď¸âď¸âď¸
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itâs a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the âother domainâ ⌠all of them.)
đ§ Ditch The Binary - Redux
As I finished this short post, I headed out to the 'google-web-net' to see if I could find a suitable and representative image. I was failing unitl I focussed on 'Redux'. The images associated with Redux are highly Redux oriented, with a high degree of focus on their logo. What you might expect, given the name - but this is not about what they do. So I kept looking and discovered this.

It's as if Karin Edgett read my mind. The image was perfect and the words so in tune with my thoughts, that I couldn't resist.
My entry 'let go of everything or anything and breathe' is part of a series of paintings and haiku exploring infinity in it's transformative sense.
Karin Edgett
Back On Topic
Interesting to read this post from Doc Searls today - which also happens to be his birthday.
Friends Don't Let Friends Write Content
I have had versions of this article on a number of different blogs and publications for years. The time has come to formalize it, since content, its ownership and how we think about it, is central to the principles of People First.
A recent question from someone in one of my many groups ...
"Why is it so difficult to find a freelance writing gig?
My reply ...
Because the people who pay for writing have no clue of the value, which is why they call it âcontentâ which we know has no value and is homogenous âfillerâ that can be swapped out at a moments notice.
My Content Rule ...
'Don't Call It Content'
.... book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph, image, graphic art, poster, fine art ⌠anything ⌠anything but âcontentâ.
If you want a general catchall phrase, how about material? It's the words that creative used to use - it meant something. Stood for something. It had value.

Photo by Aaron Burden on Unsplash
Why?
Because as long as âwe the creatorsâ fall into the trap of using low cost, homogenous, non-descript words like 'content' to describe our work, our soul, our passion, our beliefs then our work will continue to be viewed as âfree - to - cheap - to - low - costâ, as âhomogenized, non differentiated, interchangeable fodderâ. Moreover, we then only have ourselves to blame and the resultant payment for your art, your thinking, your ideas, will continue to race to the bottom.
It is not in the interests of any creator to allow that, so why allow their interests to define how we think?
Content is a horrible, generic, cheap, 'anything will do' kind of word. Which is why 'content' has no value. It is also important to know that it is in the best interests of the buyers of our sweat, labour, thought and time to keep their price down. But our costs are not kept down. So our net earnings suffer. And they are suffering badly.
And it has to start with you - the creator, because it isnât in the interests of buyers to change their behaviour and vocabulary - 'they' want great work at no cost.
From a while back now - but well worth repeating ....
Â
It's the amateurs who make it tough for the professionals
đŹ Harlan Ellison
I wonder if that is how this kind of thinking comes about? As I wrote when I first saw this ...

For all those of us attempting to get paid for value by people who wouldnât get value if it smacked them between the eyes.
đŹ John Philpin
Content is a horrible, generic, cheap, âanything will doâ kind of word. Which is why âcontentâ has no value.
âI draw and paint on paper using pen, ink, and watercolor. I then scan and publish my work on this web site. People then visit and read this graphic novel, or if you prefer, webcomic. Occasionally, I write a blog post like this one. There is art and there is commentary, but there is no content and there are certainly no consumers.â
đŹ Don Macdonald - August 24th, 2011
All Creators Should
STOP using THEIR words to describe OUR work. OUR soul. OUR passion. OUR beliefs.
A N D
START using OUR words to describe OUR work. OUR soul. OUR passion. OUR beliefs.
On Blocking Ads
To be strictly accurate - we should be talking about Blocking Trackers
... I came across this article (note if you are using an 'ad blocker' ... then guess what - they tell you that you have an 'ad blocker' on .... actually I don't use an 'ad blocker' - I use a 'tracking blocker'.

That aside, I thought I would extract some pertinent quotes from the piece and add my comments. The piece appeared in Adage and was written by Jason Jercinovic - and so all the quotes below I attribute to him.
Havas is a pretty good agency that has produced some great campaigns for Air New Zealand, Global Mental Health and Canal+ - so I kind of feel that they (should at least) know what they are doing. I'll go further. They do - but it is clear that they remain bought into the narrative of 'poor us - we have to do this [efn_note]Use Ad Trackers[/efn_note] for it to work'. They don't.
So - let's get too it ...
and no one can blame the advertising industry for rapidly adopting them.
I can!
On Aging
Iâm very much a Darwinian. This means I must ask myself questions like âHow come all surviving cultures until modern time have been based on religion?â and I draw the conclusion that religion has somehow helped people and civilizations to survive.
In the same way I ask âhow come all sexually reproducing forms of life age (unlike e.g. amoebas, or yeast)?â and its the same conclusion - in different words now: âif there has ever been a sexually reproducing species that did not age, they have not survived to tell the storyâ. Have there existed such failed species, then? Iâm suggesting that its likely, because (unless Iâm misinformed) aging is a âfeatureâ.
Around the age of 45 the human body âswitches onâ aging, or rather, it switches off the function that keeps us young. Much of the research today is (unless Iâm misinformed) about how to keep the stay-young-function ON.Â
To be provocative - the ambition to stop aging can be seen as disrespectful of the wisdom of Darwinian nature and it has a slant toward man-made creationism.
Itâs not going to end well, in each case.Â
David Nordfors
It struck me as so very right - little to argue with, so recording for posterity!
RelBasil Hallward is what I think I am: Lord Henry is what the world thinks of me: Dorian is what I would like to be.
Oscar Wilde
Related Links
The Picture Of Dorian Gray - the book is on this list.
Why hasnât evolution dealt with the inefficiency of ageing?
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itâs a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the âother domainâ ⌠all of them.)
A New Look At Data

Celebrating my 4 part series on data, it is designed to be;
âNon-technical, hopefully fun, definitely not definitive and absolutely a work in progress.â
John Philpin
Because if you donât understand what it is and how it is being used against you, then you are in for a shock âŚ
It's 5 0'Clock
[caption id=“attachment_5443” align=“aligncenter” width=“1280”]
Nobody told The Vogues to retire.[/caption]
Up every morning just to keep a job,
I gotta fight my way through the hustling mob,
Sounds of the city pounding in my brain,
While another day goes down the drain (Yeah, yeah, yeah).
but it’s a five o’clock world when the whistle blows,
No-one owns a piece of my time,
And there’s a five o’clock me inside my clothes,
Thinking that the world looks fine, yeah,
đ§ Platform Failure
Sadly, this wasnât what I thought this was going to be about.
A Study of More Than 250 Platforms Reveals Why Most Fail
"Platforms have become one of the most important business models of the 21st century. Five of the six most valuable firms in the world are built around these types of platforms. However, a study of 252 platform companies showed that 209 of them failed. The most common mistakes into four categories:
(1) mispricing on one side of the market,
(2) failure to develop trust with users and partners,
(3) prematurely dismissing the competition, and
(4) entering too late.
Researchers have extensively studied pricing decisions, yet managers still get them wrong. A platform often requires underwriting one side of the market to encourage the other side to participate. But knowing which side should get charged and which side should get subsidized may be the single most important strategic decision for any platform."
Kyle Westaway

Interesting what each of us takes away when we read articles. The quote above is from Kyle Westaway - and indeed nothing wrong with his takeaway. But there is more - and even the HBR article doesnât really get down to it.
Work-Life Balance
Trading my time for the pay I get (up!)
The Vogues
Living on money that I ain't made yet (up!)
Gotta keep goin' gotta make my way (up!)Â
But I live for the end of the day (up!)
Written in 1965 - and nothing has changed. This newsletter introduced you to the 4P model of People First ... Pay, Purpose, Play and Passion.
With a more open, enlightened recruiting process there is so much more that people could do in any company if they were given the chance. The answer is to stop job filling and start fulfilling.

đ Advertising Shits in Your Head
Strategies for Resistance. A visual documentary of subvertising, an essay against the ad-man.
Excuse the language - but that is the name of the book. The link takes you to their kick-starter.

Funny. Been thinking of doing a kick starter for my book, but I am too busy writing to spend another chunk of time thinking about what the campaign would look like.
Needless to say I have done my pledge - it is such a People First topic that I couldn't resist and as an extra message, the campaign deadline is my birthday. The ether was in alignment!
My thanks to John Wunderlich for the heads up.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itâs a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the âother domainâ ⌠all of them.)
Let's End Ageism
Ashton Applewhite - Let's End Ageism - A Ted Talk
| Released | August 23, 2017 |
|---|
Lot's more to say on this, and will. Some of the points I touched on in Tuesday's Newsletter.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itâs a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the âother domainâ ⌠all of them.)
Ditch The Binary

âLook at gender. We used to think of it as a binary, male or female, and now we understand it's a spectrum. It is high time to ditch the old-young binary, too.â
Ashton Applewhite
Says it all really. Ageism is alive and well. In fact the same day, Paul Krugman wrote a piece on the job market that I totally disagreed with - so of course I had to write something.
You can read the whole of Issue Number 7 here.
Krugman Should Comment On The Complete Picture
Paul Krugman writing in the NYT today.
There was a message in the latest jobs report that is consistent with what these reports have been telling us for at least the past year or two. Namely, the workers are alright.
Paul Krugman

Well who am I to disagree with Paul Krugman?
John Philpin - that's who. And I completely disagree.
As always, its what's not being said that matters. The elephant [efn_note]elephants?[/efn_note] in the room cannot be ignored, and I am disappointed that someone like Krugman should waste his time on this kind of 'opinion'. Yes, we have 'great' employment figures. But thatâs because as usual, we measure and comment on the wrong things. 'Everybody' having a job is not the point (if a large chunk of the workforce is excluded from the count of 'everybody'). It is everybody (not just 25 to 54-year-olds) having one job, that is paid fairly, so doesnât need to work a second job to make ends meet. That is what we should be looking at.
Wrong. Very Wrong.

Startups are now offering people âpassive incomeâ for their personal data. These companies claim to empower consumers to profit from personal data. But actually, they entrench an attention economy where cash-strapped consumers trade personal privacy for quick cash â much like the plasma-for-cash biz. Data exchanges broker the sale of personal data between the people who generate it and the large companies hungry for it. One,
The HustleStreamr , connects real-time personal data with companies via subscription. Another, UBDI (Universal Basic Data Income), buys personal data and sells âinsightsâ to companies. At first glance, itâs tempting ⌠If my toaster and my watch are already collecting data, I might as well get paid for it, right?
My Take
Wrong. And they know it. Read more here. No most discussion needed, but if you want to - I'm ready.
Human Agency
"No one ever conceived of a more sophisticated and dynamic philosophical history than Hegel. His system is built around three fundamental ideas."
Sam Haselby
In summary ...
First, the key to human agency is self-consciousness. For people to be doing anything in any real human sense is to know what we are doing as we do it.
Secondly, self-consciousness is always a matter of locating ourselves in a kind of social space of âIâ and âweâ.
Third, there are ways in which things can go better or worse and we can make it possible to become new, different and better versions of ourselves. But what we can make of ourselves depends on where we are in history.
... but what we can make of ourselves depends on where we are in history.
Hegelâs search for the universal patterns of history revealed a paradox: freedom is coming into being, but is never guaranteed
Read the whole thing at
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itâs a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the âother domainâ ⌠all of them.)
Cleaning House
More of a record to self than something to overly concern you, but nonetheless potentially useful. As People First continues to further establish itself, we are 'upping the ante' on our online presence.

First, we are moving the site away from the
There has been a Google Groups in place for years, but it fell into disuse, so it is being killed and replaced with a new group on Groups.io Emails have gone out to the old membership to test the appetite before I spend too much time building it all up. I can say that I have good experience of it, since a 'sister' organization - Me2B - is using Groups.io very effectively.
We have agreed to our first Sponsorship, more details about it in the not too distant future.
Tomorrow being Tuesday, will see our seventh newsletter hitting the streets (if you'll pardon the mixed metaphor), really wanting to grow that readership.
The Instagram and Twitter accounts are in full flow and a presence on a few third-party publishers is beginning to happen, with plans for more. Any of the links below will allow you to engage with People First in your way and on your terms.
Out Of The Frying Pan Into The Fire
âI am moving more of my long-form writing to Medium, and placing it behind the paywall there. I have a considerable following there, and I find Mediumâs social affordances the best anywhere. I still like certain aspects of Tumblr, but my time there is coming to an end, I think, at least for long form.â
Stowe Boyd
.. who IMHO is moving from one problem to another.
In This Cold Place
Moby and The Void Pacific Choir - 'In This Cold Place - With animation by Steve Cutts.
| Released | June 19, 2017 |
|---|
A second video that hits you to the bone.