šļø LongForm
Want to reduce the noice and just focus on things with a little more meat - the this category is for you. Like so much on this site we have a ‘WIP’ as i take some out - and put some in - but safe for at least starting in 2026.
š§ Platform Failure
Sadly, this wasnāt what I thought this was going to be about.
A Study of More Than 250 Platforms Reveals Why Most Fail
"Platforms have become one of the most important business models of the 21st century. Five of the six most valuable firms in the world are built around these types of platforms. However, a study of 252 platform companies showed that 209 of them failed. The most common mistakes into four categories:
(1) mispricing on one side of the market,
(2) failure to develop trust with users and partners,
(3) prematurely dismissing the competition, and
(4) entering too late.
Researchers have extensively studied pricing decisions, yet managers still get them wrong. A platform often requires underwriting one side of the market to encourage the other side to participate. But knowing which side should get charged and which side should get subsidized may be the single most important strategic decision for any platform."
Kyle Westaway

Interesting what each of us takes away when we read articles. The quote above is from Kyle Westaway - and indeed nothing wrong with his takeaway. But there is more - and even the HBR article doesnāt really get down to it.
Work-Life Balance
Trading my time for the pay I get (up!)
The Vogues
Living on money that I ain't made yet (up!)
Gotta keep goin' gotta make my way (up!)Ā
But I live for the end of the day (up!)
Written in 1965 - and nothing has changed. This newsletter introduced you to the 4P model of People First ... Pay, Purpose, Play and Passion.
With a more open, enlightened recruiting process there is so much more that people could do in any company if they were given the chance. The answer is to stop job filling and start fulfilling.

š Advertising Shits in Your Head
Strategies for Resistance. A visual documentary of subvertising, an essay against the ad-man.
Excuse the language - but that is the name of the book. The link takes you to their kick-starter.

Funny. Been thinking of doing a kick starter for my book, but I am too busy writing to spend another chunk of time thinking about what the campaign would look like.
Needless to say I have done my pledge - it is such a People First topic that I couldn't resist and as an extra message, the campaign deadline is my birthday. The ether was in alignment!
My thanks to John Wunderlich for the heads up.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itās a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the āother domainā ⦠all of them.)
Let's End Ageism
Ashton Applewhite - Let's End Ageism - A Ted Talk
| Released | August 23, 2017 |
|---|
Lot's more to say on this, and will. Some of the points I touched on in Tuesday's Newsletter.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itās a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the āother domainā ⦠all of them.)
Ditch The Binary

āLook at gender.Ā We used to think of it as a binary, male or female,Ā and now we understand it's a spectrum.Ā It is high time to ditch the old-young binary, too.ā
Ashton Applewhite
Says it all really. Ageism is alive and well. In fact the same day, Paul Krugman wrote a piece on the job market that I totally disagreed with - so of course I had to write something.
You can read the whole of Issue Number 7 here.
Krugman Should Comment On The Complete Picture
Paul Krugman writing in the NYT today.
There was a message in the latest jobs report that is consistent with what these reports have been telling us for at least the past year or two. Namely, the workers are alright.
Paul Krugman

Well who am I to disagree with Paul Krugman?
John Philpin - that's who. And I completely disagree.
As always, its what's not being said that matters. The elephant [efn_note]elephants?[/efn_note] in the room cannot be ignored, and I am disappointed that someone like Krugman should waste his time on this kind of 'opinion'. Yes, we have 'great' employment figures. But thatās because as usual, we measure and comment on the wrong things. 'Everybody' having a job is not the point (if a large chunk of the workforce is excluded from the count of 'everybody'). It is everybody (not just 25 to 54-year-olds) having one job, that is paid fairly, so doesnāt need to work a second job to make ends meet. That is what we should be looking at.
Wrong. Very Wrong.

Startups are now offering people āpassive incomeā for their personal data. These companies claim to empower consumers to profit from personal data. But actually, they entrench an attention economy where cash-strapped consumers trade personal privacy for quick cash ā much like the plasma-for-cash biz. Data exchanges broker the sale of personal data between the people who generate it and the large companies hungry for it. One,
The HustleStreamr , connects real-time personal data with companies via subscription. Another, UBDI (Universal Basic Data Income), buys personal data and sells āinsightsā to companies. At first glance, itās tempting ⦠If my toaster and my watch are already collecting data, I might as well get paid for it, right?
My Take
Wrong. And they know it. Read more here. No most discussion needed, but if you want to - I'm ready.
Human Agency
"No one ever conceived of a more sophisticated and dynamic philosophical history than Hegel. His system is built around three fundamental ideas."
Sam Haselby
In summary ...
First, the key to human agency is self-consciousness. For people to be doing anything in any real human sense is to know what we are doing as we do it.
Secondly, self-consciousness is always a matter of locating ourselves in a kind of social space of āIā and āweā.
Third, there are ways in which things can go better or worse and we can make it possible to become new, different and better versions of ourselves. But what we can make of ourselves depends on where we are in history.
... but what we can make of ourselves depends on where we are in history.
Hegelās search for the universal patterns of history revealed a paradox: freedom is coming into being, but is never guaranteed
Read the whole thing at
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itās a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the āother domainā ⦠all of them.)
Cleaning House
More of a record to self than something to overly concern you, but nonetheless potentially useful. As People First continues to further establish itself, we are 'upping the ante' on our online presence.

First, we are moving the site away from the
There has been a Google Groups in place for years, but it fell into disuse, so it is being killed and replaced with a new group on Groups.io Emails have gone out to the old membership to test the appetite before I spend too much time building it all up. I can say that I have good experience of it, since a 'sister' organization - Me2B - is using Groups.io very effectively.
We have agreed to our first Sponsorship, more details about it in the not too distant future.
Tomorrow being Tuesday, will see our seventh newsletter hitting the streets (if you'll pardon the mixed metaphor), really wanting to grow that readership.
The Instagram and Twitter accounts are in full flow and a presence on a few third-party publishers is beginning to happen, with plans for more. Any of the links below will allow you to engage with People First in your way and on your terms.
Out Of The Frying Pan Into The Fire
āI am moving more of my long-form writing to Medium, and placing it behind the paywall there. I have a considerable following there, and I find Mediumās social affordances the best anywhere. I still like certain aspects of Tumblr, but my time there is coming to an end, I think, at least for long form.ā
Stowe Boyd
.. who IMHO is moving from one problem to another.
In This Cold Place
Moby and The Void Pacific Choir - 'In This Cold Place - With animation by Steve Cutts.
| Released | June 19, 2017 |
|---|
A second video that hits you to the bone.
Are You Lost In The World Like Me?
Moby and The Void Pacific Choir - 'Are You Lost In The World Like Me'? With animation by Steve Cutts.
| Released | October 18, 2016 |
|---|
Its a couple of years since this was released - but still relevant today - and definitely relevant to People First, so capturing it in the archives.
Challenge of Work
Our sixth newsletter explores the value of a person to a corporation.

In understanding how organizations search for ātalentā these days, candidates know that their first two or three hurdles will have nothing to do with people and everything to do with machines and as a result valuable time is spent in tuning their resume and cover letter with SEO like terms, so that they bubble to the top.
Do you find that as sad, bad and depressing as I do?
- Itās like outsourcing your customer support team to a call center, full of untrained people ⦠oh wait!
- I mean itās like putting junior people into sales training on their inside sales team ⦠oh wait!
- I mean itās like putting a temp on your front desk, so that anyone who comes into your offices is greeted by someone who knows nothing about your organization ā¦
Read the whole of the 6th issue here.
Vocabulary

... a building block of Language, one of the Tenets of People First. We are developing and sharing a new vocabulary that continues to evolve in the course ofĀ
We use this vocabulary to shift theĀ topics and change theĀ conversation about how we put People First in the work we do and the way we live.
| THEN | AND NOW |
|---|---|
| The Future of Work | The Present Of Work |
| Work Life Balance | Pay Purpose Play |
| Gig Economy | Portfolio Lifestyle |
| Customer Experience | Employee Experience |
| Talent Acquisition | Working with People |
| CRM | VRM |
| B2B | Me2B |
| Competition | Cooperation |
| Me | Us |
| Exclusive | Inclusive |
| Hierarchical | Networked |
| Tightly Managed | Loosely Coupled |
| Winner Takes All | Winner Contributes |
| Tomorrow | Today |
| Continual Change | Continuous Change |
| Corporations | People |
The Valueā Of People
There's someĀ fuckingĀ guy, scientist or something. Real sick bastard. Says he measured out the remains, the cremated remains of a dead man. Measured out the, uh, minerals left behind, you know? The iron phosphates, the ... whatever it is we're made up of. Says heĀ addedĀ it all up to the cost of $4.40.
$4.40. Burnt down man'sĀ worthĀ less than aĀ fuckingĀ Big Mac.
Michael Grey played by Liam Cunningham in The Numbers Station
I caught The Numbers Station over the weekend, and that is the opening dialogue. It resonated. I know nought of the truth - but it does seem about right.
After last week's newsletter, and the responses, I have thought about it more and more. How we as a society spend so much ... too much ... time reducing anything ... everything ... to a value based on the component parts.
We know that the click bait mongers of the internet write stuff like this - to save you the click through itās all about adding together the cost of the sum of the parts of an iPhone - and thus by extrapolation conclude that Apple is - as we might say in England ... '
No - this is not a defence of Apple - but to ask a question.
Isn't this exactly what businesses do every day week, month and year to people. You earn a salary or wage based on what they consider is your worth to them while they rent you for the 40, 50, 60 hours each week that you are in their service?
But it's worse. The value is not just for the sum of your component parts, but actually for the sum of your component parts that they think they need, and everything else is ignored. Your component parts are what they have defined are needed to do the job that they have defined needs to be done. Everything else is of zero value.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itās a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the āother domainā ⦠all of them.)
š§ People - Not Assets, Talent, Staff ... People
I just read this and decided to drop in a few People First tenets to remind us all .... the problem Kevin raises is not easily fixed - it is a systemic view of how people are seen by







Bunker19
The Working Day Is Done
No, not Cyndi ... Neil.
They say that life imitates art. In this particular
When the working day is through
Neil Hannon - Divine Comedy
And you're waiting in the rain
For another overdue
Overcrowded railway train
And the movie poster screams
"It's the best film ever seen!"
But it's all a different world
To which you have never been
And you're bored out of your mind
So you keep yourself amused
Reading the Financial Times
Of the fellow next to you
Then something in you snaps
And you shout with all your lungs
"We give and get nothing back!"
When the working day is done."
Unfair - possibly, but Hannon / Divine Comedy has a history of social observation. In this particular case and entire double album on Office Politics. Wont it be grand when we no longer have to deal with them?
Corporate Speak
I have a problem with ‘Corporate Speak’. Putting aside how ‘we the people’ seem to adopt corporate speak as part of our conversation - how else does ‘content’ become part of our day to day vocabulary? (Although that is an entirely different topic.)
Here’s the thing … the same organisations that use phrases like;
āShare of Walletā
āAttacking and Targeting a Marketā (thatās you and me folks) and breaking down those
āAdoption Barriersā
‘Taking the hill’
‘Users’ not ‘People’
And have something called a ‘War Room’ !!! - you know the place where Marketing meet to plan how to extract out last cent. Anyway these organisations are exactly the same organisations that say things like
‘Your Passion Is Our Satisfaction’,
‘Pleasing People Is Our Motto’ and
‘A Customer Is Always Right’.
Which language do you believe reflects the true nature of the corporation?
Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. Itās politics, not business, but isnāt that what happened to Mitt Romney?
This week’s newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesnāt serve us - only the corporation.
š Read the whole thing here.

šļø š .. and much more on what I think about language here.
People: Leo
"In Italy I was a photographer. In Rome."
āA pretty place to photograph.ā
"Well, not so much, my job was a police photographer. When someone died, I took the photographs. I was very busy. Ten years .. every day ⦠click click click ⦠more death. Depressing. Soul ākillingāā. I couldnāt make a life out of death."
So different city, different country, different job?
"Yes. But same girl!"
"She said to me one day that she is coming here. To England. It seemed a good idea. Time for change."
You didnāt want to do something in photography? Maybe scenery, weddings, commercial ⦠put your skills to a different use?
"No."
"My girl friend she is always changing. Me too. I wanted change. But Only one change. Change. Stop."
So you have been here for ten years.
"Yes. And will be for another ten. My girlfriend she has had 15 jobs in the same time. Sometimes working 50 miles away. Always changing. Always chasing. But never arriving."
"Me? Iāve arrived."
Any journey is a series of events and one of those events is the destination. [efn_note] I was reminded of this story when I was sharing a bottle of wine with a friend recently. The wine was 'own label' - and on that label was a line ... that he assured me was his, I haven't found it anywhere else so let me attribute accordingly. [/efn_note]
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. Itās a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the āother domainā ⦠all of them.)
Time For A Better Capitalism
When Henry Blodget writes an opinion piece about the inequality in modern America ... concluding with
"It's time for a more balanced approach"
Henry Blodget
Then I guess it must be time!
On the click throughā a good read, some informative images, and the fact that the whole things is sitting in the LinkedIN silo shouldnāt put you off. In particular he writes;
... the problem with the profit-maximization obsession is that it hurts the economy.
Henry Blodget
I have to say - I agree.
It's pretty simple really .. and a central theme of mine. In fact, I go further. It's bad for society.
The 'graphic story' I have in the works shows why. Don't worry - it won't be as complex as the Mueller one.