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🔗 If your marketing isn’t working

If you’re struggling selling the thing you made, it’s worth reconsidering the audience, the promise and the change you seek to make–and then be honest with your team about whether your offering is actually remarkable, or just the best you could do with what you had.

💬 Seth Godin

📺 I watched: 🔗Dark Winds really great stuff. Only 3 seasons - no matter what the database is telling you - but quite wonderful.

🔗My Review On Reelgood

🎥 I watched: 🔗 The Woman in Cabin 10 and was severely underwhelmed.

🔗 A MyTerms Summary

Lots of noise out of the IIW community around this - and Doc Searls in particular. Any thoughts from the wider cognoscenti?

🔗 Playing in Traffic is not what Doc is writing about.

What he is writing about is the fuckedupness of what used to be the United States of America.

Being based in the US is now a disadvantage for forming partnerships with entities in the EU. I speak from experience: one I’d rather not have.

🔗 A Leader’s Role in Fostering AI Superpowers | by Roger Martin | Dec, 2025 | Medium

🔗 Introducing Apex: universal Markdown processor

I am sure @Dave @Manton and Ma.tt are fully aware of what Brett is up to. Maybe not? Either way - to me it all fits together.

🔗 Self-driving - Matt Mullenweg - second order effects leading to third order effects.

🔗 Joe Lonsdale Calls For Public Hangings - all for it if we can start with him.

🔗 Lawmakers Want to Ban VPNs - And They Have No Idea What They’re Doing | Electronic Frontier Foundation

Part one of the headline is news.

Part two is known lore.