🔗 Don’t worry, Apple isn’t going all practical.

For years, Apple was told it absolutely had to make a netbook, and the company looked at netbooks and said, “Ew, David,”, which is weird because “Schitt’s Creek” would not come out for like six more years.

The Macalope does have a way with words.

🔗 The most brilliant move in corporate history? – Asymco

Apple didn’t miss the AI revolution. It just bet that the winners won’t be the ones who build the infrastructure. They’ll be the ones who own the customer and no one else on Earth owns the best customers.

And to keep it all balanced …

🔗 Apple is Writing Product Checks That Siri Can’t Cash - Siegler

Because Apple so badly bungled their AI strategy in 2023 and 2024, they’re missing shipping targets for actual products in 2025 and 2026.

Seth: 🔗 Small changes to big systems

What doesn’t scale? Trust, attention and belonging.

➕

AI is making relatively small changes to very big systems, everywhere we look. But if those systems are built on the desires of humans, we will need to earn trust, attention and belonging more than ever before.

🔗 Just in from Scott Brinker

I’ve been hypothesizing that the next iteration of great SaaS platforms could evolve toward context-as-a-service (CaaS)

Whilst I find that we seem to be on a similar journey with thought … on this we differ

Meanwhile - one of my ‘graphics under development’ .. this one talking about ‘forgetting’ the 4Ps and start thinking 4Es - that I most recently talked about 🖇️ here.

Bottom line - we keep talking about change - radical change - and yet for some reason - our thinking is not radical - witness that we keep building ‘systems of experience’ on ‘systems of record’ infrastructure.

… and we wonder why it’s not working?

🔗 How far back in time can you understand English?

F A S C I N A T I N G

(Later - as was my misspelling until fixed)

🔗 Explore Financial Disclosures From President Trump and 1,500 of His Appointees - ProPublica

… another public service.

🔗 Nicholas Carr: What is it … | Alan Jacobs

What fills the pattern at any given instant –what we call content– is fungible and disposable. It’s not important. It’s the pattern, the form the content fits and replicates, that’s important.

“fungible and disposable” - 🖇️ been writing about this for years - eventually the term will disappear - once all the juice has been extracted.

🔗 Apple’s strategy is actually genius if you think about it …

Horace replays a post from 3 years ago.

One question - intentional or accidental?

🔗 MacBook Neo: Apple Makes A Bacon, Egg And Cheese Sandwich

To explain it in breakfast terms: Apple can’t get itself excited about making and selling a $6 takeout bacon, egg, and cheese sandwich on an English muffin. But it’ll apply an almost terrifying amount of institutional energy towards the development of a $60 hotel restaurant breakfast.

💬 Andy Ihnatko

In amongst the endless posts about Apple this week - quite simply the best post and even includees the Apple video - which is the only other standout piece of media this week.

🔗 I’ve never had the experience of parenting a 6-year-old child. But I’ve dealt with MacOS system.

To just choose one from the post …

• Oh, your USB devices stopped working? Huh. Isn’t that strange? Seeing as your Mac is under-performing – for some odd reason that Software Update has no knowledge of, honestly – perhaps this period of limited productivity would be a good time to install that System Software Update that’s been loitering in the Notifications tray, like an untipped bellhop?

💬 Andy Ihnatko