Newsletter
The In Between Newsletter - by John Philpin - People First
It might be the first of a few ….
The creator economy is in crisis. Now let’s fix it.
A great read that highlights the challenges of the much touted creator economy.
The Journey
People First has been a winding journey for the last four years. Most recently, I find it has been coming together in my mind very clearly and with that clarity I have been encouraged to talk about what is going on in a more open manner. The interesting thing is that as I have become more open about what I am doing, more questions are being asked.

A year ago, asking someone to sign up for the newsletter resulted in them either signing up for the newsletter - or not. No questions. No debate.
Today, I still have the newsletter , added a podcast, the book is coming out shortly and now we are beginning to create community - the questions are beginning to flow.
I still don’t understand. What is the mission/goal of the group(s)?
a newsletter reader
and
What would you say, in three or so sentences, is the hard objective of People First? Not the vague, all singing all dancing "unleashing human potential" nor the activity based "bringing like minds together" etc. What are you (and other participants) trying to tangibly accomplish? This isn't rhetorical. I am just trying to understand what will change/improve at the coal face as a result of your combined efforts.
a newsletter reader
This post is not to answer the questions ... yet. I touched on it in this weeks newsletter - and was specific about that, but here’s the good news. One takeaway for the recurring question is that people are sitting up, listening, they are interested ... which from where I sit is all good news.
As one reader wrote ...
I believe you are on the verge of an overnight success!!!
I hope he's right!
This week’ newsletter : ’A’ Future - Not ‘The’ Future
”‘Expect the unexpected’ says the social media meme. When it happened. We froze.”
I seem to be on the same track as @GapingVoid
Now you just need to recognize that it is your future. Nobody else’s. YOURS.
The Things We Say

The Persistence of Memory - 1931
Sometimes we get so caught up in working out how to communicate across national boundaries, we forget that we can barely communicate within them. That’s why language is one of the eight tenets of People First.
Our language slowly became invested with mechanical metaphors: We needed to grease the wheels, crank up the business, dig deeper, or turn a company into a well-oiled machine. Even everyday phrases, such as “fueling up” for eating lunch or “he has a screw loose” for thinking illogically, conveyed the acceptance of humans as mechanical devices.
Douglas Rushkoff
Always Stay In Your Own Movie

One Flew Over The Cuckoo's Nest and Sometimes A Great Notion
This week’s newsletter just went live.
Coincidentally in the week of Micro Blog Book Recommendations - the sub title plays on Ken Kesey’s greatest book - Sometimes A Great Notion. 📚
It’s not about Ken, or his books - its about a musician and good friend of mine.
Not Scientific - But Interesting
You could be forgiven for thinking that all of the world's problems that were top of our collective mind as we celebrated the closing of 2019 are now solved.

Louis Daguerre and Daguerreotypes
I asked a question about this image in this newsletter.

More to come, but to recognize here that it was a stretch ... First Person ... People First!
We Live In A Viral World.

There's A Perfect Storm On The Horizon
Technology?

O.M.G. Technology!
We live in the thrall of technology. ‘Shiny Things’, that deliver 'squirrel’ interruptions into our daily lives. Nothing wrong with that, with all the usual caveats that we read about. BUT …
“ OMG - Technology … all
Owned
Managed and
Governed
Not by you - but by the very companies that 'sold' you the ‘bill of goods’ to begin with. ”
John Philpin
Reflections on Reflections

I have been reflecting on the pillars of People First. Each pillar has at least one reflection that throws new light on something we might have thought we understood, but on reflection we might conclude that 'common wisdom' should be questioned.
Reflections of any subject aren't exactly true to the original. Sometimes distorted. Occasionally murky. Always the opposite of what we perceive as reality. Yet they are valid representations of reality.
Always revealing differences. Often adding new facets. To know the reflection is to understand the subject.
This is a living post and will be updated as reflections are added to the canon.
| Pillar | Reflection |
| Identity | ID - Entity |
| Data | Data? Data Is Energy! |
| Technology | Technology? OMG - Technology |
Postscript : Climate Change
If you are old enough, you will remember that the French Government blew up a boat belonging to Greenpeace in the Auckland harbor, New Zealand. (If you aren’t old enough - trust me - this is not a movie - this is history.) That was 35 years ago - 14 years after Greenpeace was founded to protest the detonation of a nuclear bomb. Since the early 90s Greenpeace has had a broader goal that puts Climate Change front and centre. They are but one organization fighting that particular battle.
Postscript : Marketing
AIDA is a marketing model that is well over 100 years old. It has gone through countless iterations, twists and turns. It has been cast out - only to reappear with different words. More stages. Less stages. The ‘Young Turks’ who run today’s corporate marketing department will be using some version of the AIDA model. It is a simple, timeless truth that goes something like this:
This week’s newsletter introduces Value, plays off a Galloway proclamation and recalls an old Geoff Moore video.
Enjoy.
A Four Letter Word Ending In K is Issue 26 of the People First Newsletter.
Conclusion: There is no ‘Future of Work’, but there is Income 2.0. We need to really come to terms with what that might look like.
(Not talking UBI, though that might be part of the equation.)





