💬 Quotes
“I mostly watch, read and listen to news to keep track of how they’re screwing us.”
💬 Dave Winer
😂😂😂😂😂
Free Content Marketing = Content Free Marketing
“The Content Marketing category is almost $700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of content marketing and you said that was legendary? Let’s dig into how the marketing world got duped into content free marketing, aka saying nothing everywhere, and why this is one of the largest opportunities hiding in plain sight.”
💬 Chris Lockhead
He’s not everyone’s cup of tea - but he often makes very good points - AND - he knows how to talk about a topic on his podcast in under 15 minutes rather than three hours (though this podcast at 1 hour is an exception). Still, worth a listen … or just buy his book - since he is essentially doing a Doctorow - reading his own book!
I THINK it was Hubspot that pretty much lead the way on ‘Content Marketing’ (defined the category as Lockhead would have it). It felt wrong then … still does … maybe finally some sanity will prevail?
A boy can hope - can’t he?
If 911 Had Been Treated As A Crime ...
“The 9/11 attacks could have been dealt with as a crime. This would have been sane and consistent with precedent. When lawbreaking occurs, we seek the perpetrators, rather than starting wars with unrelated parties. When the IRA set off bombs in London, nobody called for air strikes on West Belfast (or on Boston, where a great deal of IRA funding came from). When the Oklahoma City bombing was found to have been perpetrated by a white supremacist associated with ultra-right militias, there was no call to obliterate Idaho or Montana. Instead, the attacker was searched for, found, apprehended, brought to court, found guilty, and sentenced.”
“This was not the approach taken by the Bush administration. Rather than seek out and punish the guilty—and only the guilty—it swiftly launched a “global war on terror” that led to the deaths of millions.”
💬 Noam Chomsky and Nathan J Robinson
Has Apple Forgotten How to Market?
Questions about Apple and its TV+ marketing
“Marketing during the era of peak TV is hard, but as someone who lives dead center in Apple’s ecosystem, I hadn’t even heard about “Black Bird” until last week, when Tim Cook mentioned it on the analyst call and I saw an extended trailer for it on last week’s “Friday Night Baseball.”
💬 Jason Snell
Odd. Any time I switch to 🍎📺 - Blackbird is front and center. I wonder why that is not the case for Jason?
As for
‘It is interesting that Apple, a master of product marketing, is perceived as struggling when it comes to promoting its entertainment shows.”
Are they?
Are they really?
In Case You Aren't Yet Convinced Of The Mess We Are In ...
Two examples - In one email.
False Online Reviews
“Bounty, a startup that pays users for posting reviews to select products on TikTok, raised $4.7 million in seed funding from consumer venture capital firm M13.”
💬 Mahira Dayal - The Information
and
In case you need another reason to get off Twitter ….
“Twitter donated $25,000 to the Republican Attorneys General Association (RAGA), which is raising funds for the anti-abortion movement, newsletters Popular Information and Platformer together reported. The association is using its resources to elect attorneys general that will enforce abortion bans in various states.”
💬 Mahira Dayal - The Information
“I don’t know about you, but my enjoyment of the Tory leadership election has increased a thousandfold since I realised that Rishi Sunak reminds me of Niles Crane.”
💬 Helen Lewis
ROTFLMAO - is that still a thing?
It should be!
Instagram walks back its changes.
“Users serve Instagram, not the other way around.”
💬 Casey Newton
“Like all of them.”
💬 John Philpin
“I am unsure what direction Apple wants to take us, but I can bet my last dollar; I don’t want to be in the future of the Internet that Zuckerberg is trying to build.”
💬 Om Malik
What Om said.
“I believe that what we become depends on what our fathers teach us at odd moments, when they aren’t trying to teach us.”
💬 Umberto Eco
The Times They Are A-Changin'
Come gather 'round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You'll be drenched to the bone If your time to you is worth savin' Then you better start swimmin' Or you'll sink like a stone For the times they are a-changin'
💬 Bob Dylan
With the financial problems ricocheting around the world - I see occasional headlines from 50 years ago.
Three day work week - bad.
Fifty Years Later : Four day work week - good.
I get the subtle shift in the back story, just an observation.
Thinking Allowed
This is a People First post that was originally on the People First domain. It has been moved here as part of my domain consolidation program. It’s a steady and slow WIP as I check each entry, so do please bear with me.- More about People First
- Other People First Posts
(not just from the ‘other domain’ … all of them.)
“Reducing the bottom line is a great way to create the illusion of top-line growth.”
💬 Douglas Rushkoff
Epidemic Sound Sues Meta for Massive Copyright Infringement
“Meta is the king of, ‘we know this looks bad, but here’s why we’re actually saints’”
💬 Matt Birchler
If someone is trying to convince you it’s not a pyramid scheme, it’s a pyramid scheme.
💬 Kevin Kelly
Worried?
One in five US adults condone ‘justified’ political violence
“Most alarmingly, 7.1% (of Americans) said that they would be willing to kill a person to advance an important political goal.”
💬 UC Davis Survey
I had cause to check out Jerry’s Brain today and stumbled on this quote at the top of his site;
“Reopening is an opportunity. Trust is the lever.”
💬 Jerry Michalski
Why did I have cause?
Data Is The New Soil
In 2013, Mark Cameron wrote
‘Data is not the new oil, it is the new soil.’
He concludes;
"Generating business value from consumer data isn’t about technology at all. It’s about how you use data to create a fantastic experience for your customers. If you can help your customer get value from their own information they will reward you for that effort. If you continue to use data to spam your customers or provide value to your company, you may find yourself wondering where everybody went."
💬 Mark Cameron
IMHO it's a soft article with most of the cleverness centering on the (S)oil pun.
Data is the new .... was the theme of an article I wrote for BizCatalyst a few years ago; Time To Terminate Analogies
"Sure, we wrap the idea up in customer care and nurturing, just as one does when growing plants in a garden, but at the end of the day Cameron’s argument – which seems to emerge from the work of David McCandless who writes at Information is Beautiful is simply a clever play on ‘(s)oil’ and sits squarely in old thinking. "
💬 John Philpin
“The soil analogy is certainly better than big oil but to me, it’s still about personal data being something that’s owned and used by marketers, rather than recognizing that data is used by all of us – both individually and collectively.”
💬 StJohn Deakins
But It Just Got Better
The other day an interview with Jerry Michalski appeared in one of my feeds, where he talked about Data Is TheNew Soil - nice piece - though no mention of Mark Cameron (rightly probably).
I still think the analogy needs to die - but there was a lot more insight and thinking around the idea (definitely not surprised - Jerry is a thinker). I can highly recommend the whole article which isn't just about the (s)oil pun, but includes many other topics, including these that tickled my particular fancy.
- Idea Superconductivity
- The Betterverse - not the Metaverse
- Linky Prose
- The importance of breaking Zettlekastens out of their private spaces
- Liquid Democracy
and a whole lot more.
Do take some time out and have a proper read.
Post Script
In case you were wondering .. yes this is the same Jerry that runs Jerry’s Brain. I am even in there - though it is clear that a few updates are needed!
“Such a site insists that I do all my writing on there. That’s a deal-stopper because I already have my best writing tool and I do all my serious writing in that tool. It’s as if a radio station insisted that I use their guitar to play music.”
💬 Dave Winer