💬 Quotes
Data Is The New Soil

In 2013, Mark Cameron wrote
‘Data is not the new oil, it is the new soil.’
He concludes;
"Generating business value from consumer data isn’t about technology at all. It’s about how you use data to create a fantastic experience for your customers. If you can help your customer get value from their own information they will reward you for that effort. If you continue to use data to spam your customers or provide value to your company, you may find yourself wondering where everybody went."
💬 Mark Cameron
IMHO it's a soft article with most of the cleverness centering on the (S)oil pun.
Data is the new .... was the theme of an article I wrote for BizCatalyst a few years ago; Time To Terminate Analogies
"Sure, we wrap the idea up in customer care and nurturing, just as one does when growing plants in a garden, but at the end of the day Cameron’s argument – which seems to emerge from the work of David McCandless who writes at Information is Beautiful is simply a clever play on ‘(s)oil’ and sits squarely in old thinking. "
💬 John Philpin
“The soil analogy is certainly better than big oil but to me, it’s still about personal data being something that’s owned and used by marketers, rather than recognizing that data is used by all of us – both individually and collectively.”
💬 StJohn Deakins
But It Just Got Better
The other day an interview with Jerry Michalski appeared in one of my feeds, where he talked about Data Is TheNew Soil - nice piece - though no mention of Mark Cameron (rightly probably).
I still think the analogy needs to die - but there was a lot more insight and thinking around the idea (definitely not surprised - Jerry is a thinker). I can highly recommend the whole article which isn't just about the (s)oil pun, but includes many other topics, including these that tickled my particular fancy.
- Idea Superconductivity
- The Betterverse - not the Metaverse
- Linky Prose
- The importance of breaking Zettlekastens out of their private spaces
- Liquid Democracy
and a whole lot more.
Do take some time out and have a proper read.
Post Script
In case you were wondering .. yes this is the same Jerry that runs Jerry’s Brain. I am even in there - though it is clear that a few updates are needed!
“Such a site insists that I do all my writing on there. That’s a deal-stopper because I already have my best writing tool and I do all my serious writing in that tool. It’s as if a radio station insisted that I use their guitar to play music.”
💬 Dave Winer
“Nothing you create is ultimately your own, yet all of it is you. Your imagination, it seems to me, is mostly an accidental dance between collected memory and influence, and is not intrinsic to you, rather it is a construction that awaits spiritual ignition.”
💬 Nick Cave

“The original governmental draft was so bad that I thought that at least it couldn’t get worse …. I was wrong.
💬 Anonymous
Extracted from a private group - but I think it is applicable to many scenarios, in many countries.
“I want to make absolutely clear that there’s no place in this government for anybody who is predatory or who abuses their position of power.”
💬 Boris Johnson
Seriously BoJo? You should try a little self-examination!
The Future of the Metaverse – Imagining the Internet
“While the number of people occupying immersive virtual spaces may exceed half a billion by 2040, what we’ll have is a lot of meta but not yet much verse.
💬 Doc Searls
I had a theory years ago that Apple were going to disinter-mediate the carriers … and zilch.
How they do it … I don’t know … but it has to be on their radar.
“While Apple’s stated goals will be only iMessage and Find My, followed by IoT, in the longer run Cupertino plans to dis-intermediate the mobile carriers — becoming themselves a satellite-based global phone and data company. That will require shifting over additional Globalstar bandwidth plus launching another 300-600 satellites, so it is several years away but IS coming.”
💬 Robert Cringely
Trump Voters Need a New Direction
“ I never meet Americans who love America more than Trump people do. They really love it—its history, what it means in the world, what it’s done.
💬 Peggy Noonan
“Everywhere you will find that the wealth of the wealthy springs from the poverty of the poor.”
💬 Peter Kropotkin
🎬 🎵 There is a new movie from New Zealand coming out … the entire dialogue is gibberish
My mind went back to 1969 when Eric Sykes launched Rhubarb on to the world.
Nothing you create is ultimately your own, yet all of it is you. Your imagination, it seems to me, is mostly an accidental dance between collected memory and influence, and is not intrinsic to you, rather it is a construction that awaits spiritual ignition.
💬 Nick Cave
“Go through all the sessions on the official program and you’ll see lots of talk about Web3, the metaverse and uplifting stories of Ukraine, but you won’t find anybody holding a microphone talking about China, about data misuse, about ad fraud.”
💬 Mark Di Stefano
🔗 A Passwordless Future Needs Portability
“We definitely need to get there because telling users that they may not change from Android to iOS or vice versa because they won’t be able to log into anything is not a good situation.”
One more example of why Silos need to die.
A tale of two @-signs: How to get alternate versions of font characters.
“Amazingly, this is a macOS feature that I’d never encountered in all my years of using the operating system”
💬 Dan Moren
Not just Dan. That said I haven’t ever felt the need to do it, but now I know ….
”Everyone but me seems to have forgotten that MicroStrategy once floated on the Internet Bubble.”
“Now they are floating on Bitcoin.”
“Caveat Emptor.”
💬 Arnold Kling
[KlingOnStrategy]arnoldkling.substack.com/p/michael… (sic)
“The largest shareholder in America’s largest gunmakers isn’t a reclusive billionaire or a 2A rabble-rouser with a heavy Reddit presence. It’s BlackRock, the investment giant that talks Wall Street’s loudest game on social duty."
💬 Dan Primark



