This popped into a thread that I am part of ... [www.youtube.com/watch](https://www.youtube.com/watch?time_continue=63)&v=z-_ARP8m4Fg&feature=emb_logo Yeshimabeit Milner A thread that caused 'Friend of People First' - Adrian Gropper to write; A talk that argues that most of the big data is being used to screw us and mentions data trusts as a possible solution. Data trusts are an immature concept but worth considering because it's one approach to decentralizing governance. Until we figure out data governance principles that are transparent and contextual to specific communities we should limit data aggregation by default and focus on personal agents and other fiduciaries.

As I finished this short post, I headed out to the 'google-web-net' to see if I could find a suitable and representative image. I was failing unitl I focussed on 'Redux'. The images associated with Redux are highly Redux oriented, with a high degree of focus on their logo. What you might expect, given the name - but this is not about what they do. So I kept looking and discovered this.

It's as if Karin Edgett read my mind. The image was perfect and the words so in tune with my thoughts, that I couldn't resist.

My entry 'let go of everything or anything and breathe' is part of a series of paintings and haiku exploring infinity in it's transformative sense.

Karin Edgett

Back On Topic

Interesting to read this post from Doc Searls today - which also happens to be his birthday.

Sadly, this wasn’t what I thought this was going to be about.

A Study of More Than 250 Platforms Reveals Why Most Fail

"Platforms have become one of the most important business models of the 21st century. Five of the six most valuable firms in the world are built around these types of platforms. However, a study of 252 platform companies showed that 209 of them failed. The most common mistakes into four categories:

(1) mispricing on one side of the market,

(2) failure to develop trust with users and partners,

(3) prematurely dismissing the competition, and

(4) entering too late.

Researchers have extensively studied pricing decisions, yet managers still get them wrong. A platform often requires underwriting one side of the market to encourage the other side to participate. But knowing which side should get charged and which side should get subsidized may be the single most important strategic decision for any platform."

Kyle Westaway

Interesting what each of us takes away when we read articles. The quote above is from Kyle Westaway - and indeed nothing wrong with his takeaway. But there is more - and even the HBR article doesn’t really get down to it.

I just read this and decided to drop in a few People First tenets to remind us all .... the problem Kevin raises is not easily fixed - it is a systemic view of how people are seen by business. Bunker19

Our fourth Newsletter just dropped. The focus this week .. People! Hamid Ulukaya - founder and CEO of 'Chobani Yoghurt' presents his plan - 'the anti-CEO playbook'. A fascinating journey through the early days of the company - and how it's success can be reduced to .... people! Secondly, A reminder that when you build systems and make changes in your organization, it's Finally, for a while now, I have been writing about why we should stop using the word 'Content' to describe our ”book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph ….

“A 'cognitive elite' will rise to power and influence, as a class of sovereign individuals 'commanding vastly greater resources' who will no longer be subject to the power of nation-states and will redesign governments to suit their ends.” Read More In The Guardian Here Cognitive Elites … not the same as ‘Elites’ - and - be it a ‘discredited’ term or not - I have no doubt that those that seek to use technology to protect their interests - and not subjugate themselves to the Corporates will win out.

On September 07, 2017, Equifax—one of the “big three” credit reporting agencies—shared a quiet investor relations document with information about a security breach that began in May, 2017 and was not discovered until late July:

[Criminals accessed] names, Social Security numbers, birth dates, addresses and, in some instances, driver’s license numbers. [They] also accessed credit card numbers for approximately 209,000 U.S. consumers, and certain dispute documents with personal identifying information for approximately 182,000 U.S. consumers.

The response from Equifax has been “corporately cautious” with little consideration for the effect on people.