@matthewcowen its another example of corporate speak that is designed to be nice sounding and hides what is going on from ‘the masses’ … and yet ‘we the people’ have adopted the term without thinking about it … ‘content’ is my favorite, but how about data … ‘farms’, ‘lakes’ and ‘mountains’, you rarely hear data ‘warehouse’ any more.

AdTec has never been the problem … its TrackTec that has the issue #LanguageLeaks