@billbennettnz I don’t want them to explain nuances. I do want them to write rich informative and accurate stories. Calling a fridge company ‘tech’ is a disservice - particularly since it adds billions to a claim of the NZ tech export story. It lulls the country into a false sense of security - because they are measuring the wrong thing and losing the importance of what is NOT being talked about. We craft our narrative around RoW narrative - ‘look at our SAAS software’ - and should instead be OUR narrative.

I THINK (but do not know) that this stuff gets mostly pushed by NZ Story - but that might just be be and what I read - the fact is though - it then gets BLINDLY repeated.

A really good story to explain these nuances and why it is important is a great idea - do we know any tech writers who might want to pick up the mantle❓🤓