Being in ‘Europe’ in the early 70s I did know of the other bunny … on moving to the US and being exposed to Energizer bunny I just assumed that the crazy pink rabbit was developing. Only now did I learn that the bunny of my youth was a Duracell bunny.

The Transatlantic Battery Bunny Battle

THAT’s how good Duracell’s branding was!

I still buy Duracell.

John Philpin : Lifestream @JohnPhilpin
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