Everything that is wrong with modern business is encapsulated right here.
Don’t get me wrong. Constellation is a fine organization, but that they need to publish
‘10 Signs You Have A Customer Understanding Deficit’
Which in turn includes…
”Sales doesn’t trust marketing with customer relationships”
Seriously - it is 2019 for pete’s sake!
And then (their recommended) three things to do about it right now
1] Define What It Means to Serve Customers Well in Your Business
2] Think About Your Employees - All Your Employees - Differently
3] Decide Where To Start