Facebook, The PR Firm - Margins by Ranjan Roy and Can Duruk

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”One of the jokes² at Uber was that if things ever did not work out as a ride-sharing app, we could just pivot to becoming a law or a consulting firm since we were so good at introducing ride-sharing to many cities and finding creative ways to increase awareness and gain market share. The darker way to read the joke is that Uber is less of a tech company, but a financial entity composed to find regulatory arbitrage opportunities and suck the profits dry until it can find other sources of revenue. The joke is funny because it is true.”