Thankfully my friend knew that the line would be this long and got their early so by the time I joined him he was near that arrow - which only put us about 15th in line. This is for coffee folks. When I left, the line was just as long. The funny thing is that once ordered, you could choose pretty much any table - the place was half empty!
The stuff came out pretty quickly, so the hold up comes from a single person taking all the orders. Apparently, this is always like this.
Something in me wants to drill down and explore their strategy, because without me meeting my friend for a coffee, I would have just moved on.