🔗 The True Blue Ocean – ProjectVRM (2020 - I know - another old one!)

To understand the problem here, it helps to hear marketing talk to itself. Customers, it says, are targets to herd on a journey into a funnel through which they are acquired, managed, controlled and locked in.

This is the language of ranching and slavery. Not a way to talk about human beings.

Four years later nothing has changed.