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Occasionally a post on Daring Fireball reads something like this:

After being sold out for months, the upcoming sponsorship schedule at DF is unusually open at the moment—especially this week!

I don’t sell sponsorship, I sell me, but at the highest level we both trade in what we might call perishable inventory;

• A hotel room not sold on Monday night can’t be sold Tuesday.
  
• John can’t sell this week’s sponsorship next week.
  
• If I don’t bill today I can’t catch up tomorrow.
  

I’ll be back with some more thoughts, but for now, I’m just letting this lie.

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