🔗 Real Agency - Doc Searls

I don’t nominate agentic, which is suddenly hot shit

… or just shit. (for now). I get the promise - but all we are really seeing is a demo. HIs argument is ‘agency’ as word of the year - not agentic … why the distinction?

See, agency is a noun, and agentic is an adjective.

But that isn’t really the trust of his main argument.

Go read the whole thing.