? LongForm
Similar Thinking. Different Thoughts.
The post opens with a position on SaaS platforms moving towards context-as-a-service (CaaS) from Scott Brinker. I question marketing strategies for the ;age of experience’ - built on outdated systems from the ‘age of reason’. (Not to mention that Caas is to my mind up an entirely different pole.)
My Wiki is Really Coming Together
Significant progress made on my Structured Thought Wiki thanks to Claude - transforming it from numerous stubs into a more complete site with 193 pages, aided by Claude’s contributions in both content and design.
You (Should) Say Goodbye - I (Definitely) Say Hello
A short (ish) reminder of the ongoing and necessary shift from old marketing principles that evolved when the vendor was in charge to new principles - which focus on engagement and experience - because the customer is now in charge.
I Agree With ‘The Call’. I Totally Disagree With What That Means
As a regular reader of Scott’s newsletter, I opened this one in eager anticipation because he seemed to be making the same observations as I have been over the last couple of years … but I was wrong.
🔗 Engagement Platforms as Coherence Infrastructure
A slight restructure of this post - and so a reissue.
Chris Best, CEO of Substack Wrote To Me
A security incident at Substack resulted in unauthorised access to users’ email addresses and limited data, prompting an apology and assurance of improved protections. Before we get to that though - I have a couple of questions. Well one actually.
Pace Layers - Redux
Climbing the ‘pace layers’ leads to fewer and more specialized sources of information.
How Early Adopters Fall Behind
My thesis : In the late 80s, the slow adoption of computers and email outside of Oracle whilst annoying (at least to me) - also resulted in the fast adoption in the PC revolution - that Oracle was totally unprepared for and was left behind on.
Back On To Content Again.
Chris Lockhead posted 🔗 this on LinkedIN
It’s LinkedIn oatmeal.
Chris is right, so I replied:
Content is homogenous, undifferentiated and fully interchangeable with any other content - like any other ‘grain’ that sits in a silo.
- Can you really tell one grain of wheat from another?
- Is your post/comment really interchangeable with every one else’s?
If so - content it is. If not - guess what - it is not content. So don’t call it content.
Content is a horrible, generic, cheap, ‘anything will do’ kind of word and so - like a grain of wheat - any individual piece of ‘content’ has no value. The value is in the total silo.
It is also important to know that it is in the best interests of the ‘buyers’ (I use the term loosely) of our sweat, labour, thought and time to create our IP - to keep their costs down. So, content is what THEY will continue to call it. Don’t fall into that trap.
Our costs are not kept down. Our net earnings do suffer. They are suffering badly.
Oh - and a quick reminder - been saying this for years. As have others - like 🖇️ Will Arnett talking to Dana Gould
