4PrivacyĀ is another interesting site found by the inimitableĀ Doc Searls.

Looks like they are launching via Kickstarter- as of writing;

13,052 backers pledged $604,985 to help bring this project to life.

A Hot New Watch

A hot new watch from IDZ … or is it?

They call it ‘The Identity Watch’. The web site reads more as a manifesto for privacy, data security and identity, I love it!

The Identity Watch

What Is The Watch?

  • An Identifier - To allow you to identify with different services
  • An Authenticator - To increase the value of your ZINDEX and the security of your ID
  • A Health tracker - To allow you to track all your fitness data in the health

via Doc Searls

By the way - if you want one, even they say it’s expensive and the buy button takes you to Open Sea (according to their web site / he first and largest NFT Market Place) … get your crypto ready!


We Are Open - Again!

It’s a new year, and a spectacular new one at that. More of that to come - but good reasons for my extended absence.

As we reopen the doors, I have decided to offer up some shorter thought posts and links beyond the longer articles that I have put here in the past. So along with a new workflow that utilizes Drafts I am hoping that you will find more to read, more regularly - but not necessarily taking more time.

Might also be a good time to remind you that there is a newsletter available, that can get delivered to your inbox. Just like this blog and the podcast, it too has been in hiatus. It’s coming back - but not yet reached it’s weekly cadence.

Onwards - and my thanks for your attention and support.


The first message of our new year. Let’s hope 2022 brings great things.

My three words for the New Year;

ā€˜Clear’
ā€˜Close’ and
ā€˜Choice’

What are your three words?

Click on the link for more background.


My ‘three words’ for 2022 have been decided and the newsletter scheduled.

In case you aren’t already subscribed


Less than a week to go before

ā€˜Transform | Transition | Transcend’

In my micro blog ā€˜bio’ gets replaced with my three words for 2022!


Remember the ā€˜Semantic Web’?

Don't you get fed up with the alphabet soup of tech terms that people introduce into our daily conversation?

It gets worse …they then go on to use terms that most people can’t understand to ā€˜explain’ what they are talking about!

And even when we do get simple language it still doesn’t get there … because we essentially use product descriptions and features and don’t describe the benefits to ordinary people.

Take Web 3.0 .. please!

If you read the interwebs you would think that a new religion came of age in 2021. Google Trends tells a different story.

So when you are next reading about Web 3.0, forget about Crypto, Algorithms, DIDs, Sovereign Identity, NFTs, Wallets, Coins, Blockchains - and all of the rest of it. Just know that IF we get Web 3.0 right … and it is far from clear we will - but if we do …. then it is the start of finally realizing the value that everybody expected back when this web thing started.


I thought this was an interesting little doohickey that you might find an interesting explanation - though I have some issues with a few of them.

Behavioural Advertising for example. God I hope not. I wish it read 'Intent Casting' - but that's an idea that doesn't seem to have arrived in the mainstream.

And despite Zuckerberg's best attempts Blogs are not going away.

But more importantly, some of the thinking is just BAU!

One of the most important things I would add is that Web 1.0 was 'pipes', Web 2.0 is really all about platforms. Web 3.0 is all about protocols. That's one of the People First Tenets!


Photo by @iamjeremyenns - thankyou.

Scott Russell Sanders has a new book - “The Way of Imagination” which is a “dazzling, often heartbreaking, and ultimately healing meditation on the power of art to confront the existential threat that human greed and violence has foisted upon the earth.”

That and so much more is what he talks about with Stuart Robbins on The People First podcast .. a fascinating conversation - like being a fly on the wall.

podcast.peoplefirst.business/episodes/…

#poetry #poetrylovers


Just got notification … if you have been part of the journey - thankyou. If you haven’t, it’s never too late 🄳

store.peoplefirst.business/meet-john



The new book is charting in a number of countries including the USA and the UK … not to mention The Netherlands for some reason.

Short Interview With The Publisher can be found here.

The Kindle version is still free at time of writing.


The Seven Laws of Identity

The Seven Laws of Identity - Kim Cameron

Introduced in 2004 by Kim Cameron

Read More

Not exactly an 'update' from Doc Searls, but definitely a link with reading, remembering Kim who passed at the end of last year.


There’s been an hiatus … but as we approach the end of the year … time to prep for 2022.

Welcome Back To The People First Newsletter.


My new book is available. #peoplefirst

www.amazon.com/Business-…


Dilts Pyramid - A Model For Personal Change

Dilts Pyramid

ā€œWe no longer interact. We transact.ā€

Om Malik


The End Of Ownership: How Big Companies Are Trying To Turn Everyone Into Renters

Not called out specifically … but you can add ā€˜homes’ to the list.

Another nail in the coffin of The ā€˜American Dream’.


A ‘Firstism’

Sell your VALUE … skills, degrees, time, knowledge, certifications - all of them are useless if you don’t improve the customers life - and you do that my giving them more time OR improving the quality of the time they have.



ā€˜Jack’s’ first ever tweet is up for auction and as I type, the latest bid is $2.5 million.

This is who has $2.5 million to spend on a tweet..

It’s all for charity …

BUT … is buying it also a publicity play?

Like the Beeple sale?