… because it’s getting worse.

A strategic thinker wouldn’t call it content.

Sorry - no idea who wrote that - not me - but definitely on pace with my thinking - which you will know that 🖇️🔍 I have written about this many times over the years.

To save the click through - in a nutshell …

As long as ‘we the creators’ fall into the trap of using low cost, homogenous, non-descript words like ‘content’ to describe our work, our soul, our passion, our beliefs then our work will continue to be viewed as ‘free - to - cheap - to - low - cost’, as ‘homogenized, non differentiated, interchangeable fodder’. Moreover, we then only have ourselves to blame and the resultant payment for your art, your thinking, your ideas, will continue to race to the bottom.

💬 John Philpin

And

It is not in the interests of any creator to allow that, so why allow their interests to define how we think?

💬 John Philpin

And

Content is a horrible, generic, cheap, ‘anything will do’ kind of word. Which is why ‘content’ has no value. It is also important to know that it is in the best interests of the buyers of our sweat, labour, thought and time to keep their price down. But our costs are not kept down. So our net earnings suffer. And they are suffering badly. And it has to start with you - the creator, because it isn’t in the interests of buyers to change their behaviour and vocabulary - ‘they’ want great work at no cost.

💬 John Philpin

So. What you going to do about it?

🔗🔎 BusinessBytes | 🔗🔎 Content