“The Content Marketing category is almost $700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of content marketing and you said that was legendary? Let’s dig into how the marketing world got duped into content free marketing, aka saying nothing everywhere, and why this is one of the largest opportunities hiding in plain sight.”

💬 Chris Lockhead

He’s not everyone’s cup of tea - but he often makes very good points - AND - he knows how to talk about a topic on his podcast in under 15 minutes rather than three hours (though this podcast at 1 hour is an exception). Still, worth a listen … or just buy his book - since he is essentially doing a Doctorow - reading his own book!

I THINK it was Hubspot that pretty much lead the way on ‘Content Marketing’ (defined the category as Lockhead would have it). It felt wrong then … still does … maybe finally some sanity will prevail?

A boy can hope - can’t he?

Podcast

“The 9/11 attacks could have been dealt with as a crime. This would have been sane and consistent with precedent. When lawbreaking occurs, we seek the perpetrators, rather than starting wars with unrelated parties. When the IRA set off bombs in London, nobody called for air strikes on West Belfast (or on Boston, where a great deal of IRA funding came from). When the Oklahoma City bombing was found to have been perpetrated by a white supremacist associated with ultra-right militias, there was no call to obliterate Idaho or Montana. Instead, the attacker was searched for, found, apprehended, brought to court, found guilty, and sentenced.”

“This was not the approach taken by the Bush administration. Rather than seek out and punish the guilty—and only the guilty—it swiftly launched a “global war on terror” that led to the deaths of millions.”

💬 Noam Chomsky and Nathan J Robinson

Read What Do We Owe Afghanistan?

Two examples - In one email.

False Online Reviews

“Bounty, a startup that pays users for posting reviews to select products on TikTok, raised $4.7 million in seed funding from consumer venture capital firm M13.”

💬 Mahira Dayal - The Information

and

In case you need another reason to get off Twitter ….

“Twitter donated $25,000 to the Republican Attorneys General Association (RAGA), which is raising funds for the anti-abortion movement, newsletters Popular Information and Platformer together reported. The association is using its resources to elect attorneys general that will enforce abortion bans in various states.”

💬 Mahira Dayal - The Information