@MitchW ... all of that is right - and makes for a great story - marketing's job is to distil into many headlines, messages and stories with a variety of audiences (that might give a damn) in mind.

This is not that line ...

The One Stop Shop For Aggregation and Distribution That You Didn't Think You Needed.

It might be the start of the overall arc.

🔗 📼 If only Steve worked at Micro.Blog.