Just read What Is The Data-Driven Organization? - a great collection of interesting acronyms for how organization think about how they COLLECT MY DATA.
Personally, I would much rather organizations think more about data CONNECTION, rather than COLLECTION. That is so much more in keeping with the future รขโฌโ it is after all my data รขโฌโ not the corporations.
I would also be more than happy for on organization to connect to my data รขโฌโ if we can first agree mutually beneficial terms that I am privy to in advance.
Digi.Me is one example of an organization that thinks this way. There are many more.