The home and personal editions are clearly being primed to become advertising platforms. Ad blockers will not help because it will be OS itself serving ads, not the browser you chose (or the one MS chose for for you, see above on defaults).
And it's not just the home editions. I ran the SpyBot Anti-Beacon on a Windows 10 Enterprise build, and was shocked to see about 80% of the Telemetry* settings still sending data back to the mother-ship.
In case you are wondering - click through for the detail - but bottom line ... if this pans out - then Microsoft is in the process of launching the mother of all trackers - embedded in their OS.