"After throwing the Bowmar under the bus I will not buy any Under Armour product again and will strongly encourage others not to purchase your products, unless you reinstate Sarah Bowmar as a sponsor," Phil Meyer wrote on the company's Facebook page. "For a company to stab hunters in the back after so many of us have used and endorsed your products is intolerable!"

and

"It will be interesting watching your whole hunting line of business go down the toilet," Stan Smyla wrote.

and

A petition to reinstate Sarah Bowmar's sponsorship deal has reached 6,400 signatures as of Tuesday morning.

Read All About it .... seriously 6,400 signatures? I wonder how Under Armour plan to survive !