I often find myself reading that Apple has lost its ability to innovate. Most recently demonstrated by the fact that because the iPhone 7 looks like the iPhone 6 and 6S - then no innovation has occurred under the hood. This I lay firmly at the feet of analysts, writers and pundits who clearly have little understanding of what

actually is.

John Gruber has long commented on Porsche’s 70 year old iconic design as basically the same as it always has been, yet nobody would ever accuse Porsche of lacking innovation. This post just last month being a clear indication of his thinking.

Delighted therefor to see Om Malik weighing in today in The New Yorker.

“If you’re a fan of reading the Apple tea leaves to see what it’s going to do next, and in turn how it will influence the industry, then the iPhone 7 and iPhone 7 Plus are the most interesting iPhones ever.” Apple’s iPhone 7 devices are truly computing monsters—the iPhone 7 is said to outpace some Macs, not to mention other phones. Its core processor is forty per cent faster than its predecessor and a hundred and twenty times faster than the original iPhone. The iPhone 7 internals are able to do complex and intensive computing tasks right on the device, instead of trying to send them to the cloud for heavy lifting."

Read all about it.

Oh - and while I am about it - Brian Solis on Iteration versus Innovation. Nice.