This kind of stupidity has been going on for years. I can't believe that it is still happening.
Considering that over 88 percent of respondents named email one of their top-three most important marketing channels, a serious disconnect appears to arise when moving from challenges to tactics, analytics, and investment.
Despite the more than one-third of respondents who report sending at least one-million emails each month, only 22 percent say they invest at least $5000 per month on email marketing.
My take? Two thirds of businesses who do email need to fail. And my guess is that they will.
This is incredible ... 64.9 percent see that "editors dictate content and manually insert that content into a newsletter" as being 'ideal'. They should be ashamed.
