I have a problem with ‘Corporate Speak’. Putting aside how ‘we the people’ seem to adopt corporate speak as part of our conversation - how else does ‘content’ become part of our day to day vocabulary? (Although that is an entirely different topic.)
Here’s the thing … the same organisations that use phrases like;
‘Share of Wallet’
‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those
‘Adoption Barriers’
‘Taking the hill’
‘Users’ not ‘People’
And have something called a ‘War Room’ !!! - you know the place where Marketing meet to plan how to extract out last cent. Anyway these organisations are exactly the same organisations that say things like
‘Your Passion Is Our Satisfaction’,
‘Pleasing People Is Our Motto’ and
‘A Customer Is Always Right’.
Which language do you believe reflects the true nature of the corporation?
Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?
This week’s newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us - only the corporation.
