Not the new oil, water, soil … it just IS - and a very important ‘IS’ - think of it as energy - it was Nikola Tesla that said “If you want to find the secrets of the universe, think in terms of energy, frequency, and vibration.”⁣ ⁣⁣ ⁣If energy, frequency, and vibration are good enough to find the secrets of the universe, then they can certainly help us find the secrets of data.