Just after stumbling 🔗 across this
I found this
What tech billionaire was that wondered?
Eric Greenberg came the Google reply. He that founded Viant and then left and founded Scient. (I always thought that an odd move - to my mind they were identical companies - but no matter … onwards …)
To saving you going there, according to Wikipedia, Scient was bought and sold over the years and whatever is still left of it now sits in Publicis. Meanwhile Viant was acquired by something called Divine that filed for bankruptcy 20 years ago - and then liquidated after some of the execs were accused on looting subsidiaries.
**Meanwhile, more rabbit hold diving found that **
TL~DR … Eric lost in court to one of the Koch brothers over selling counterfeit wine.
Read more about that here …
and out of that Eric emerged once more ….. to found ‘Wrap’
Who / What is ’Wrap’? Try this …
LMK if you get what they are doing. I don’t.
“How mighty are the fallen.”