Ever wondered why we used call it ‘Global Warming’ - and now we call it ‘Climate Change’?

Said it before - say it again - Language is important. More than important - it shapes how society thinks.

Frank Luntz understood that …

Memo exposes Bush’s new green strategy. is a 20 year old article describing how Frank Luntz first introduced the idea of ‘changing the dialogue’.

Doesn’t ‘climate change’ sound so much nicer than ‘global warming’?

Which is why 20 years later we read these kind of headlines quite regularly.

One in three people on the planet hit by ‘monster Asian heatwave’

Language is one of the 8 pillars of People First thinking where we explore the subtle art of manipulating conversation and dialogue through the careful choice of words. It’s rampant.