Interesting thread over on LinkedIN from my friend 🔗 Dave Wilt - who started on the track of ‘vs’.
🔗 Corporate Identity Politics. (It was kind of about Sales and Marketing alignment - a problem which was a problem long before I started out in business. You would have though by now we might have fixed it? But no.)
Anyway - about half way through I managed to pivot the thread to 🎵 Music … mainly because the core topic just gets talked about - and IT IS NEVER FIXED - so … ‘BORING’.
From the thread …
You might notice that the original song was called ‘Us and Them’, while the tour and film is called ‘Us + Them’.
“It’s not a mistake. It’s a subtle modification. The original ‘and’ was not necessarily inclusive. It was highlighting one or the other. The power of ‘+’ sign is additive. It drives home the idea of being united. Together.”
It’s a small and very important detail. It’s language.
If you want to read the newsletter I was going to write about … ‘🖇️ Rewriting History’